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6 Reasons Why You Need More Video Content

Video is vital for any business in today's culture. It should be on every website, every social platform and every event due to the huge list of benefits it can create. Below we have rounded up our top 6 reasons to include more video content in your business strategy. 

Video Content

1. Video content is more engaging 

According to Animoto, Video is the consumer's favorite content to see on any brand's website. And it’s not surprising. Video is a faster and easier way to gain information. People are lazy and would much rather watch a video than read an article. It also gives the consumer a chance to see your product in action leading to more potential sales. 90% of the information transmitted to our brains are visual according to elearningindustry. And when compared to text information, visuals are processed 60,000x faster.

Also Read >>>> How to Make YouTube Video Easily

2. Video is more memorable

A video can be more memorable than words along as it will engage not only your visual sense but also audio sense as well. The combination can make the subject more memorable and easier to recall. 

3. Easier to understand 

Video can make almost any subject easier to understand as you can break down the subject and visually explain each element, either metaphorically or literally. This leads to a clear and easy to digest learning experience. Video is also a great tool as it applies to two of the four most common learning styles, audio and visual, meaning it is twice as likely to be an effective way of passing on information compared to reading an article.

4. Video is important for social media

73% of consumers have been impacted by a brand’s social media presence when making a purchase decision and 57% of millennials watch more video ads on social media than on TV. Meaning video is crucial for social media presents in today's culture, particularly if your brand has a young target audience. The use of video through social media is particularly effective as it has the potential to be shared through different platforms by the customer, unlike traditional broadcast advertising. 

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5. Adds another dimension to your branding

Motion can reveal a lot about your brand's personality in comparison to still images. If your logo is bouncy and quick transitioning it will tell your customer that your brand is young and fun compared to a slick clean transition which might say that your brand is more sophisticated. Motion allows you to get creative and tell you audience a little more about your brand. 

6. Video increases SEO

SEO loves video and the more videos your website contains, the higher up the search engine your site will go. This is because search engine providers such as google, prioritise web pages containing videos. One of the main reasons for this is that a person spends over twice as long on a webpage with a video than without, meaning lower bounce rates. The addition of keywords used in your videos listing also gives SEO another reason to rank your video higher in the search results. And if that isn't enough reason to include video on your website, Forrester Research found that content including a video is 50 times more likely to make it to the first page of google. 

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With all that taken into consideration, we can’t think of a reason not to include video in your next campaign.

Author Bio: 

Rob Holder is the Director of Fable Studios, a video production agency in Bristol, UK.

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