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How Digital Marketing Transformed The Tourism Industry?

Traditional marketing methods are outdated and the digital marketing methodologies are ruling across the globe. There has been a sudden increase in the growth of digital marketing and it is mainly because of mobile devices and their users. Over the past few years, the unprecedented growth of digital marketing has made a significant impact on every sector of various industries. Among such industries, we have our very own tourism industry. 

Digital Marketing For Travel

Digital marketing has transformed the shape of the tourism industry in every aspect. And not only transformed, but hospitality & tourism is also one of the industries that are most affected by the digital development. Transportation and accommodation companies are among the first ones to utilize digital agency services in their practices for better engagement in communities and make sure of the customers get the best experience. 

In order to play well, the people in the travel industry are always looking for the newest and greatest ways to look up their customer Performa and tailor their offering as per the target audience. 

How to do digital marketing for travel

Let’s just have a look at how digital marketing is changing the tourism industry. 

1) Online Booking:

With the help of digital marketing and the access of internet to the major and minor parts of the world has granted the opportunity to check a tourism agency’s website and can quickly check the availability of its any of the services. 
If the service is available then you can book it in advance and can also make the payment to assure the booking. For instance, if you are planning to visit Abu Dhabi, then you can just check out the best Abu Dhabi tour packages from the various traveling agency websites. 
You can take as much time as you want to compare the pricing, ratings of the services then can select the best package that suits your requirements. 

2) Better Marketing Strategy:

Digital marketing agency and their people helps you build a better marketing strategy. A hotel and a travel agency can easily get the customer’s information through data analytics. Based on this information, you can figure out the changes and the upgradations in your marketing strategies. You can track and analyze your customer’s behavior and actions. You can also promote the services by giving them personalized offers that will undoubtedly endure them.

If you are the business owner or know anyone, then ask them to give a personal and known touch to the customer who is a frequent traveler with the firm. You can give him an extra night- offers like this are irresistible and are loved by customers. 

For an active marketing strategy, you can create a personalized email template and send it to the data of the existing clients stating that “we know you are a valued customer to our firm, to make the stay more pleasant, we have offered you an extra complimentary stay”. 

So, with the help of data analytics and the inclusion of email marketing, you can make campaigns that can uplift your business’ growth. 

3) Storytelling:

Storytelling is one of the major aspects of any kind of marketing since traditional times. But now, digital marketing has allowed the content to be more inclusive and shape new narratives. Well, the aim for it remains the same i.e. to sell. Telling the right stories always influence people and urges them to visit them and experience what they have experienced. 

You can write traveling blogs or can create tourism bureaus describing their neighborhood and the pros to visit there for an exploring experience. The UGC’s bring up the more audience in a nuanced way as people are able to trust other real people than the marketing machine. 

4) Power of Social Media:

Social media is known across the world as it has been a vital reason in upping the FOMO factor. Every user’s IG page is filled with travel photos and often accompanied by destination location, and hashtags galore. These hashtags are basically like the trending touch buttons that are known across the world and can take you there. 

For an instance, there is a hashtag #travelsingapore, then if you click on the hashtag, it is likely to bring up thousands of pictures of other people that have posted the picture with the same hashtag and there is a way to trend on twitter with the hashtag

Now, you see the visibility is too high. Suppose if you print 10K fliers of your company then the number is clear that it may be possible that 10k/10k people see your flier. With social media in hand, a business can reach out to millions in a single go. 

5) New Opportunities:

It has become very clear that travel companies and potential customers are engaged in new and beneficial ways and have been certainly beneficial to both travel and tourism industries. New opportunities for employment are created. Moreover, many educational institutes have incorporated digital marketing online travel and digital marketing degrees. 

6) Social Media Analysis:

As social media buzz has encountered the world and people all around the world check social media sites to know more information about the place, accommodation, and more. The kind of information they look for is feedback, reviews, ratings, recommendations and more. 

With all the data in hand, a traveling service provider can easily conduct an in-depth search and can also make customer profiling done on the basis of travel history, preference, age and more. 

A travel company can easily use customer details and make an emailing list and can shoot emails regarding offers and discounts to lure customers to experience your services again. 

Conclusion: 

Digital marketing has revolutionized the world and organizations are seeing a massive change in the methods of promoting their products/services. In the tourism industry, you can create a website for your firm and can promote the best content to increase the visibility and reach of your business. 

Author Bio:


Anshul Sharma, CEO of Brandburp- a digital marketing company, has mastered its way of taking his company forth. He is a dedicated and passionate entrepreneur who carries a zeal to learn from wherever the scope is. He loves to explore the add-ons in the field of digitalization and believes in sharing his strong knowledge base with others


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