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How Website Design Influences An Online Marketing Strategy

When preparing an online marketing strategy, we must take into account several factors that influence it. It is not only necessary to plan the strategy itself, and carry out the whole process of setting goals, defining the target and designing the techniques that we are going to carry out. It is also very important to analyze the context in which the online marketing strategy will be carried out, and verify that everything is focused so that it works.

Online Marketing

Among the things that we must evaluate, one of the most important is the web to which we will attract our users.

In most cases, an online marketing strategy is aimed at users performing some type of action on the website of the brand that carries out the strategy. The objectives ( conversions for the company) can be from the moment the user purchases until they complete a registration form, share content on their social networks or interact in some way with the brand, for example.

Therefore, the website where online marketing strategies direct users, has the appropriate website design so that the objectives set must be met.

Therefore, Xploited media analyze here how website design influences online marketing strategies, and the issues or elements that should be taken care of especially.


The goal of e-commerce is undoubtedly to sell. Therefore, there are certain elements related to website design that should always be very well optimized and designed:


The shopping cart is a vital element in any online store, so it must always be visible, and accessible with a single click. Ecommerce usually place this option in the upper right of the page, and it would be best to be a fixed element that, although scrolling, is always accessible.


Besides, the most important thing about an online store is precisely the products or services it sells. Therefore, the catalog pages of your products/services must have a clean, orderly and consistent design. Products grouped by similar categories and related product widgets can help make that consistency that the user claims come true. Without good website design, the purchase and conversion process is greatly complicated.


Although it may seem a lie, a user who likes your website, your products or services and who is convinced to make a purchase, can back out only by finding a purchase form that is unclear, too long or that does not generate trust. It is best that the purchase forms can be completed on a single page and do not ask for data that is not necessary.


In the case of pages that are not e-commerce, we must also take into account other design elements within the web so that the user feels comfortable browsing and performs the conversion that the brand wants. Most of these indications are also applicable to online stores, in which an online marketing strategy will work better if these premises are taken into account.


The responsive design allows a web page to be adapted to any type of device, and not only to desktop computers. In this way, browsing through the mobile, tablet or laptops of different sizes will be just as positive as entering a web page by browsing through a computer with a large screen. Today more than ever, mobile devices rule and any web page must be adapted to small screens.


Also, the colors that are chosen to design a certain web page must be well thought out. A web page of the health sector should avoid strong colors such as red, or sad colors such as brown, black, focusing on other colors, such as blue, green or white. In the same way that an engine page will hardly go in pink or one intended for children will look better with pastel and varied colors.


The whole page must be at the same time attractive, orderly and consistent with the brand. Those pages that occupied only part of the page went down in history, surely we all run away from them when we enter one. Nor do we like pages where all its elements are too attached or there is an information overload.

All these tips to take care of the website design are necessary so that, when the user lands on your website, it is designed to lead it to the parts that interest you most, highlighting different sections in the Home, placing visibly any elements you want that the user see and access it, and trying to offer the information that the user seeks in the clearest way possible. Thus, a good website design will help your online marketing strategy significantly.

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