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How to Check ** Competitor Website Traffic ** | Top 5 Tools - Digital Engine Land

How to Check Website Traffic

If you are serious about succeeding in your business, then it is important to know what the competitor is doing. One of the best ways to do this is by looking at competitor website traffic. Some benefits of checking out competitors’ website traffic are:

  • To imitate successful strategies or tactics.
  • To find out what they are doing that is attracting visitors and how to do it better.
  • To learn which keywords your competitors rank for in search engines and learn more about those topics so you can write content related to them also use these same keywords when writing blog posts, social media updates, and website copy.
  • To see if there are items on the competitor's site that need improvement; then improve upon their idea with a new twist of your own (offer an even better product).

Whether you are a small business owner, blogger, or just curious about how your favorite website is doing, it can be hard to find out. 

This article will show you the best tools available to check any competitor site's traffic , get some valuable insights into their online presence and include them in the digital marketing campaign

1. SEMRush


It's an all-in-one marketing and SEO tool that gives you a complete picture of your competitor’s strategy from organic search to ad campaigns, social media mentions, etc. You can use their basic version for free or opt for the premium service with additional features at $99/month.

It gives accurate information on huge numbers of keywords in different search engines such as Yahoo, Bing, Google Adwords with their corresponding number of searches per month. 

The site also provides data on what ads other marketers have been bidding for those same terms. In addition to its own database which includes about 20 million domains and 25 trillion monthly searches, they offer access to over 40 more tools like Moz Local Finder or Open Site Explorer among others.

SEMrush can be used to track competitors’ search engine rankings in real-time and you can easily see what keywords they are ranking for which will give you a better understanding of the types of content that performs well online. 

Armed with this information, it is much easier to target your audience by creating more relevant content – thus increasing organic traffic

This makes analyzing ROI easy because all you need to do is enter your campaign objective, select a time frame then press the “Compare Campaigns” button.

2. Alexa

Alexa Web Checker

Alexa is a company that offers web traffic data and analytics. This tool can be utilized to see the number of daily visitors, page views, bounce rate, site rank in search engines, and more for any website around the world. 

Alexa was originally developed as an Internet-based service but has since grown into a suite of products aimed at helping businesses better understand their customers through reliable customer intelligence from over 100 million global consumers online at any time.

The free version provides users with information about demographics, internet usage on different devices (smartphones vs desktop), top categories searched when visiting sites globally or by country/region only, and what areas have lower rates of digital consumption than others.

Alexa also offers Premium Plans which provide access to more in-depth reporting as well as the opportunity to track and monitor your own and competitor website traffic.

3. SimilarWeb


SimilarWeb is a great tool for getting an overview of what traffic any site receives from its visitors. 

The Site Overview section will show you the number of Unique Visitors, Page Views, and Time Spent on each website over the past month. 

You can also see where this website's audience resides by selecting one or more Countries/Regions to compare it against other sites within that region.

Another helpful feature is the Audience Segmentation which provides information about how different age groups are using your selected site (split between genders). This data includes Average Age at First Visit, Sophistication Level, and What Devices They're Using – all essential details when looking into consumer behavior.

A final neat function of SimilarWeb is their Social Media Exposure tool which lists the top Social Media Platforms for your site.

4. UberSuggest


UberSuggest is a platform with both free and paid versions designed to help users perform keyword research, plan their content marketing, and check competitor website traffic.

UberSuggest was developed by Matt Cutts of Google back in 2006 for the purpose of providing keyword suggestions based on user input. 

It does this by crawling through pages submitted to its database – meaning any sites you've registered with them can also provide potential keywords when doing your SEO research

To get started, simply enter the domain name into the text box at the top right-hand side of their homepage and press Enter.

UberSuggest provides its customers with an indispensable tool kit necessary when running online campaigns as well as helpful tutorials that allow them to get up-to-speed quickly while maintaining professionalism at all times.

It can also provide information about how competitive each keyword or group of keywords might be by showing the number of times Google has indexed pages containing those terms. 

This data can help you determine which phrases are generating traffic for your competitor site—and therefore worth targeting with one or more articles on your blog.

This is just one way that UberSuggest can be used as part of your SEO research - you could also use them in conjunction with Google Keyword Planner, or even using search terms found on Wikipedia pages to find information not only about how many searches there are each month for a given term but what the competition is like too.

5. SerpStat


SerpStat has evolved into a one-stop shop for SEO. They provide backlink analysis, rank tracking, site auditing, provide and traffic checking in both the free and paid versions of their platforms. 

SerpStat offers advanced features that allow users to optimize website performance such as keyword research tools that help identify opportunities for content development based on competitor data like keywords they're ranking well for organically or using AdWords campaigns (paid).

It also provides SERP analysis tools that will tell you how long results are displayed before being shuffled down by Google as well as when they were last updated so if there has been some recent movement within those search engines then this might be worth investigating further too.


In conclusion, the key to identifying and getting ahead of your competitors is checking their website traffic. There are many tools out there that can help you do this quickly and easily. 

The best way to use these tools? Monitor them over a long period where trends will emerge that show how they're succeeding with marketing or what areas need improvement. 

Tools like Google Analytics give you an easy-to-read format for understanding success metrics such as bounce rate, page views per visit, pages per session, etc., which provide insight on audience engagement levels. This information then helps marketers develop strategies based on data rather than guessing about what might work!


  1. can i check the traffic of my website. Thixpro

    1. Yes, why not. Use any above mentioned tool to do the same.

  2. Thanks for sharing about this article, very good instruction.

  3. This object is brilliant I definitely preferred sporting it. It became agreeable and easy to put on.

  4. Great post! These tools are a lifesaver for keeping tabs on competitor traffic. Thanks for sharing!