Keyword
research is still a key component of an SEO strategy because people still use
words, phrases, or unique search terms to find a business or product or
whatever then need. If your business is not promoted online using the right
keywords, how can you expect the prospects or potential customers to find you
in the sea of companies out there?
In most cases where keyword research is not part of SEO, we get it completely wrong and end up promoting the business through keywords not in vogue. So, this almost always leads to loss of prospects and your conversion rates too are bound to affect in a negative manner.
Since
search engines still place a lot of emphasis on keywords, it would be a wrong
strategy to not use them in your SEO. That’s why you should think twice, and
even more, before ditching keyword research from your optimization efforts.
Here
are 3 major aspects that define why keyword research should always be part of
your SEO -
1. Keyword research helps you choose right keywords for
the business
If
keyword research is not part of your SEO, chances are you might end use placing
the bet on the wrong keywords for your business. If proper research is not done
– which is always the first step any optimization task - you could be putting
your business on the wrong track altogether, at least in search engines.
When
keyword research is not done, you may choose keywords with low search volume or
with incorrect usage. In both cases, you may miss out on people searching for
your business or product or services and this is always bad from growth point
of view. Lack of keyword research means you will also not be able to analyze
completion and utility of search terms for the niche.
2. Keyword
research will give information about your pages
Each page in your website will be unique in own ways. You can use specific keywords
for each of the pages and help the site achieve higher SERPs and better
visibility. Without keyword research, it is never possible to find relevant and
top-performing terms, phrases and words for any web page. Plus, it’s the
keywords that tell search engines everything about web pages.
Whether
you rely on on-page or off-page SEO or both, keyword research will continue to
be part of the mix to support your optimization efforts. With in-depth and proper research, you can
easily add value to each of your web pages and force search engines to assign
due value in return. That’s why keyword research holds so much value in search
engine optimization.
3. Keyword research is vital to making your web pages
perform better in search engines
It’s
possible to optimize a single web page for many keywords and boost its ranking
prospects in search engines. This very concept – keyword clustering – is
gaining a lot of traction in the industry as more and more businesses look to
benefit from it to gain better visibility on the web. The important thing, keyword clustering is
not possible without keyword research.
With
keyword research, it’s possible to know relevant keywords and club them into core
groups and then optimize the site around them. Without research, it is never
possible to identify keywords and search terms around which to base the content
and boost interest, visitors to the site.
Clearly,
keywords have a big role to play in determining online success and visibility
of your website. And for that reason it always makes sense to hire the services
of a top SEO company India and realize your site’s true
potential.
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