The
free tool from Google, Google Search Console, is all you need to track the
performance of your website at no cost. From search traffic to the technical
status of your website, traffic and search appearance and other resources will
help you improve your online visibility. We give you the top five reasons why
you should use the Google Search Console.
- Track
the SEO performance: Search engine optimization
is among the first things one needs to get in order to get your online business
growing. Often you hire the best agency to perform SEO on
your website. But it is good to get most of the information at your desk
anytime. This is possible with the Search Analytics tool in the GSC. It is used
by anyone who wants detailed information related to SEO.
- Integration
with Google Analytics: Analytics tool gives you an
insight into the queries against keywords on your website. When you integrate
this with search console you will get a full view of how and why the keywords work or don’t work for your business. If you want to notch up your brands marketing efforts without spending money, it is time to integrate these 2 tools
for more such benefits.
- Indexing your website: If you want every page of your website
to be accepted by Google and get displayed when people look for relevant search
queries, then site crawling is the only tool that can help you. With options
like crawl errors, crawl stats, sitemaps, URL parameters, robots.txt tester,
this feature can tell you everything that needs to be fixed on your website so
that Google can crawl completely through your website. It gives you the data
for the last 90 days.
- Track
Content marketing campaigns: Content Keywords report
gives you the insight needed to keep the content updated on your website. If
you run content marketing campaigns
regularly, this tool can help you assess the success of the campaigns at every
step. When you look at the reports, you can clearly see the contradictions with
your keyword list. It can also give you an idea if you need to redo the
existing content on the website.
- Compatibility
on mobile devices: Websites that are
compatible with all mobile devices, has improved and higher rankings on Google.
The Mobile Usability report will let you know how well your website is mobile
compatible and let you know where improvement is needed.
Here is the details infographic of SEO
Advanced Search Operators & Puntuations
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