If you run a startup and
you are not taking advantage of digital marketing for your business, then you
are losing out to your competitors.
According to research, 9
out of 10 startups are bound to fail within the first five years of launching.
And one of the reasons is due to lack of funds for advertising campaign. Most
startups don't have the fund to invest on traditional advertising tricks, and
so, they work extremely hard to get their business off the ground.
Thanks to digital
marketing. Any startup can embrace digital marketing and grow their business.
It is a good alternative to expensive traditional advertising. Any startup can
build an online presence at a minimal cost.
There are so many digital
marketing channels startups can use. Some give amazing results while others
don't. This is why you should learn and choose the right digital marketing tricks for your business to get maximum results.
In this blog post, you
will learn 7 top digital marketing tricks which you can use to grow your
startup. If you stick with these tricks for your business, you are certain to
see results for your business.
1. Start with Compelling Content:
Content is still king. It is one important currency in
today's world of digital marketing. It drives traffic, helps improve ranking
and could potentially help your site convert.
Talking about content,
content is not about quantity but quality. You must make sure that the content
you produce are of high quality. Content must be original and valuable. Your
audience want content that communicate value. Content is supreme as it gives
something useful to your potential customers.
As a rule of thumb, when
creating content, follow the 80/20 rule of content creation. Make sure 80% of
your content be educational and 20% promotional. This way, you are giving
something useful to your potential customers and you will be seen as an
authority in your industry.
2. Social Media Marketing:
Social media marketing is one of the best ways to get exposure and customers for your
startup. It is a must digital marketing trick for any startup who want to build
an online presence and a large community fast.
But, don't make the
mistake of opening an account on all the social media platforms. You will end
up spreading yourself thin mostly if you don't have the resources to handle
each separately.
For a start, it is advisable you go with two social media platforms and create a huge influence and following before expanding to others. Any platform you want to choose depends on your industry. Some platforms are good for industry. For example, Pinterest and Instagram for fashion brands and twitter trending. So, try to get better idea of the platform you want to go with before going fully into them.
3. Improve SEO:
Every
startup should give SEO a very high priority. You can use this trick to get
traffic from search engines without any added cost. It delivers a higher ROI
than other marketing methods.
SEO is a very challenging
game. All pages of your website must be optimized for organic traffic. You will
need the service of a San Francisco SEO expert to help you out.
4. Email Marketing:
Email
marketing is very effective in generating leads and improving sales. People
still read mail, and so many brands are generating sales using email marketing.
A good way to grow your email list is by running giveaway like free downloads or ebook guide in exchange for email address. Although, you really need to master how to create good and captivating headlines to be able to get people to open your mails and read them.
5. Content Marketing:
This
is one powerful digital marketing tricks you can use to grow your startup.
Content Marketing Institute reported that 90% of brands actively use content
marketing for their business.
It is also proven that
content marketing generates three times more leads than paid search. It is
cheaper and effective for any startup. Many brands have skyrocked their startup
success with content marketing.
6. YouTube Marketing:
YouTube
is known as the second most popular search engine in the world. Millions of
people around the world are actively using YouTube daily. This is the reason
why many brands are using YouTube marketing to reach their target audience.
Running ads on YouTube is
very effective if you know your way around it. You can really get amazing
results from it.
7. Publishing on Top-Tier Publications:
If you want to experience massive exposure
and traffic for your business, then you need to consider getting featured on
top popular publications in your sector.
Many startups have used
this trick to grow their business. By getting featured on top publications like
Forbes, you can experience tremendous amount of exposure and traffic to your
website.
In conclusion, it doesn't
matter if you are a startup with no huge budget to run marketing campaign for
your business, any of the digital marketing tricks explained above can bring
positive results for your business.
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