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Digital Marketing Tricks For Startups

If you run a startup and you are not taking advantage of digital marketing for your business, then you are losing out to your competitors.

According to research, 9 out of 10 startups are bound to fail within the first five years of launching. And one of the reasons is due to lack of funds for advertising campaign. Most startups don't have the fund to invest on traditional advertising tricks, and so, they work extremely hard to get their business off the ground. 
Thanks to digital marketing. Any startup can embrace digital marketing and grow their business. It is a good alternative to expensive traditional advertising. Any startup can build an online presence at a minimal cost. 

There are so many digital marketing channels startups can use. Some give amazing results while others don't. This is why you should learn and choose the right digital marketing tricks for your business to get maximum results. 

In this blog post, you will learn 7 top digital marketing tricks which you can use to grow your startup. If you stick with these tricks for your business, you are certain to see results for your business. 

1. Start with Compelling Content:

Content is still king. It is one important currency in today's world of digital marketing. It drives traffic, helps improve ranking and could potentially help your site convert. 
Talking about content, content is not about quantity but quality. You must make sure that the content you produce are of high quality. Content must be original and valuable. Your audience want content that communicate value. Content is supreme as it gives something useful to your potential customers. 

As a rule of thumb, when creating content, follow the 80/20 rule of content creation. Make sure 80% of your content be educational and 20% promotional. This way, you are giving something useful to your potential customers and you will be seen as an authority in your industry. 

Compelling Content
You can also add infographics and videos to enhance your message and online presence. 

2. Social Media Marketing:  

Social media marketing is one of the best ways to get exposure and customers for your startup. It is a must digital marketing trick for any startup who want to build an online presence and a large community fast.
But, don't make the mistake of opening an account on all the social media platforms. You will end up spreading yourself thin mostly if you don't have the resources to handle each separately. 

Social Media Marketing

For a start, it is advisable you go with two social media platforms and create a huge influence and following before expanding to others. Any platform you want to choose depends on your industry. Some platforms are good for industry. For example, Pinterest and Instagram for fashion brands and twitter trending. So, try to get better idea of the platform you want to go with before going fully into them. 

3. Improve SEO:  

Every startup should give SEO a very high priority. You can use this trick to get traffic from search engines without any added cost. It delivers a higher ROI than other marketing methods.  

Improve SEO
SEO is a very challenging game. All pages of your website must be optimized for organic traffic. You will need the service of a San Francisco SEO expert to help you out. 

4. Email Marketing:  

Email marketing is very effective in generating leads and improving sales. People still read mail, and so many brands are generating sales using email marketing.  

Email Marketing

A good way to grow your email list is by running giveaway like free downloads or ebook guide in exchange for email address. Although, you really need to master how to create good and captivating headlines to be able to get people to open your mails and read them. 

5. Content Marketing:  

This is one powerful digital marketing tricks you can use to grow your startup. Content Marketing Institute reported that 90% of brands actively use content marketing for their business.  

Content Marketing

It is also proven that content marketing generates three times more leads than paid search. It is cheaper and effective for any startup. Many brands have skyrocked their startup success with content marketing. 

6. YouTube Marketing:  

YouTube is known as the second most popular search engine in the world. Millions of people around the world are actively using YouTube daily. This is the reason why many brands are using YouTube marketing to reach their target audience.  

YouTube Marketing

Running ads on YouTube is very effective if you know your way around it. You can really get amazing results from it. 

7. Publishing on Top-Tier Publications:  

If you want to experience massive exposure and traffic for your business, then you need to consider getting featured on top popular publications in your sector. 
Many startups have used this trick to grow their business. By getting featured on top publications like Forbes, you can experience tremendous amount of exposure and traffic to your website. 

In conclusion, it doesn't matter if you are a startup with no huge budget to run marketing campaign for your business, any of the digital marketing tricks explained above can bring positive results for your business.

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