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How to Get High-Quality Backlinks with Content Marketing

An article published on PRNewswire reports that a new study shows that the top Google result receives 31.7 percent of total clicks. For companies in that top spot, that is a lot of exposure that can drive sales. 

Although getting the top spot on Google search results is free, it takes a lot of work. One of those processes that require skill is getting a high-quality backlink.  

While the correct backlinks can help you improve your Google results, the wrong ones might cause your site to be punished.

Therefore, you must understand how to get high-quality backlinks for the success of your content marketing business.  

Unfortunately, there is no easy way to obtain backlinks to your website. However, there are some tactics that, when combined, can help your site gain high-quality backlinks and boost its search visibility.

High-Quality Backlinks with Content Marketing

In this article, we will discuss a few of these tactics.

What is a High-Quality Backlink, and Why is it so important?

A backlink is a hyperlink that connects one website to another. According to Google, these backlinks allow their web crawler to find new websites from authority websites. 

High-quality backlinks help to boost your site's rating and visibility in search engine results (SERP). That’s because when one website has backlinks on another website, it indicates that they have trustworthy content. 

Consider this example to understand the importance of using the best link building strategy. 

Imagine owning a website where you talk about stocks and the financial market. Your content is so good that Forbes decides to link to one of your posts in one of their articles. 

Google and most people will consider your website as a good source. That's because Google considers Forbes an authority website in terms of finance. Therefore, having Forbes link to your content shows that you have trustworthy content. 

High-Quality Link Building Strategies for Content Marketing

The following are some tested and trusted link-building strategies that will work for your content marketing business.

1. Outsource link building

SEO specialists worldwide will tell you the most stressful part of SEO is link building. 

Aside from the fact that the process is time-consuming, it is a technical process. You need to be sure of what you are doing if you want the best results. 

That leaves you with two options. You can either learn the process or give it out to someone to handle it on your behalf. Most businesses go with the latter option. 

If you give the job to the best link building services; there are so many benefits to derive. For instance, you get to save some time. You can put in some of the time into something better to help expand your business. 

Also, when you outsource link building, you only pay for the service you get. That tends to reduce cost as you don't have to buy any tools or pay salaries for another team member. Plus, you do not have to worry about whether your strategies will work or not. These services provide the best link building solutions for your website.

2. Create content for Google

Create content for Google

Google is the most popular search engine in the world. As of December 2021, about 86.19% of all online desktop searches were done on Google. The remaining percentage was shared by Bing (7.20%), Yahoo ( 2.77%), and other search engines (0.58%).

That means, if you must obtain high-quality backlinks through content marketing, you must create content based on Google's preferences.

For every topic searched on Google, there is usually an abundance of information available. However, Google’s mission is to satisfy online searchers' demands by providing relevant content while removing any fluff.  

Keeping this in mind, if you want to create links without getting punished, make sure your material is well-organized. Also, ensure that you do not publish plagiarized content. Most importantly, ensure that the sites connecting to yours are relevant to the content you offer when site linking.

Other link building strategies that Google might frown about include:

Buying backlinks from a link building reseller.

Using black hat SEO link building strategies. 

Linking websites that have no value to your content.

Excessive reciprocal website linking.

3. High-quality content equals high-quality backlinks

High-quality content is another way you can get high-quality one way links. This is what SEO professionals refer to as one way link building. A one way link comes from another website that willingly links to your site because they find your content as a valuable niche resource.

According to Andrey Lipattsev, a senior search quality strategist at Google, content and links are the top two Google ranking variables. As a content marketer, your content speaks volumes of your brand. It determines whether or not other websites wish to link to you. 

High-quality content equals high-quality backlinks

If your website pages do not deliver quality content, other sites will not perceive you as an authoritative brand worth connecting to. Your content must stand out and attract attention by providing something beneficial and exciting for your content to be linkable.

To get high-quality content, you need to create the kind of material that you find on high-quality sites in your field. Personally consider what links you'd want to see and study their pages to see how they produce their content.

4. Leverage on tools and resources 

The truth is, you cannot do your SEO link building successfully on your own. To achieve success, you will need some tools to help you out. 

Sometimes, these tools provide little assistance that turns out to be the reason why your site goes up or down in search engine results. 

The problem, however, is that there are so many of them on the internet today. As such, finding the perfect tool can be difficult. 

But then, the perfect SEO link building will assist you to streamline the process, eliminating the need to perform what would otherwise be manual activities. Some of those tools you can use include the following:

Google analytics 

Scrape box

SEMrush Link building tool

Google alerts 

Hunter

Google sheets 

HARO

5. Create your content based on personal research 

Create your content based on personal research

If you need high-quality backlinks, try publishing content around your research. Data is everything these days, and everyone is looking for high-quality data sources. 

So, if you can produce original statistics and data that is not available anywhere else, other websites are more likely to link back to your content.

You can do this by conducting surveys and developing case studies. If you work in a company that handles extensive data, you can also use some of that information. 

However, ensure that you have consent from the right people before publishing any data on your page. Also, be sure that the data you use does not violate any privacy laws. Otherwise, you might be doing the opposite of what you intend to do.  

6. Engage in collaborative content marketing

Collaborative content is an excellent approach to getting high-quality backlinks. It involves combining your skills with the knowledge of other influencers in your area to create a fantastic piece of content. 

Collaboration saves time and money and offers a far higher potential for gaining links and social shares. The idea here is since you didn't create the content alone, everyone that works with you helps in the promotion.

Provided you collaborate with good authors with large audiences and platforms, the success rate of this strategy is usually high. 

Conclusion 

One of the essential criteria in search engine rankings is your website's link profile. As a content marketer, always remember that Google is more concerned with the user experience you provide than with the number of links pointing to your sites.

Therefore, you must think strategically about your SEO link building strategies. 

The number of links you have played a significant role in the past. But now, things are slightly different. Do not let your focus be link building if you are looking for success. Instead, it would help if you looked into finding trusted and natural links that add value to your readers. 

Hopefully, with the above strategies, you should have gotten a few tips that will help you rank higher on Google.  

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