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Guide to Digital Marketing | Types of Digital Marketing & Benefits

    Digital marketing has gained a lot of popularity in recent years and has proven to be a great opportunity for entrepreneurs to scale their businesses cost effectively. It has given opportunities to marketers to explore new areas of creativity. Digital marketing has many advantages over traditional marketing that we will discuss later in the article. 

    Digital Marketing

    If you are new to digital marketing, then this your perfect guide to get started with it.

    What is digital marketing?

    Digital marketing is a strategy to advertise your product or service over the internet. In other words, it is a form of direct marketing that involves consumers connecting with sellers electronically. Often digital marketing is confused with social media marketing. However, social media marketing is just a part of the umbrella term, Digital Marketing. Digital marketing is a great way to promote your product or service no matter what kind of business you run. It is a game-changer especially if you need to optimize multi-location marketing for franchises or other multi-location businesses. In contrast to traditional marketing digital marketing takes less time and effort for making your brand popular and successful.

    There are various forms of digital marketing. Let’s explore some.

    Types of digital marketing

    → Content marketing

    Content marketing is a form of digital marketing that involves writing meaningful content and providing useful knowledge while selling your product. In this type of marketing, the best part is that it does not annoy customers, rather it shows pros and cons and discusses various other aspects other than just claiming that the product/ service you are offering is the best. The type of content you can publish include blog posts, e-books, informative videos, etc. 

    → Search Engine Optimization (SEO) 

    This is one of the most common type of digital marketing where companies optimize their content for search engines. In a nutshell, a company wants its site to rank on the first page of search engines. This is a pretty tactful and skilled job. You may also find a couple of online courses that can explain you the details regarding this kind of digital marketing. 

    → Search Engine Marketing (SEM)

    This is similar to Search Engine Optimization; the only difference is that you have to pay for the traffic you get on your site.  If you remember seeing advertisements on Google or Bing, then they are a part of SEM. By using paid methods, you can rank on the top and hence increase traffic to site attracting more visitors and hence more sales.

    → Social Media Marketing

    This is not only one of the best ways to advertise your product or service, but it is also the best way to create meaningful relationships with your customers. This is because social media has become a necessity in this age. Plus, it is comparatively cheaper to digitally market your product/service. It also allows companies to build professional relationships and network with influencers, which can be a great help. 

    → Pay per Click Advertising

    This may not be a very popular method of marketing, nonetheless, it is one of the most effective ways of driving traffic to your business website. While the intricacies of this method may seem complicated, in easier words pay per click advertisement is one where marketers have to pay a fee each time a visitor opens their ad. This is a really good method to keep track of your customers and understand how many are interested in your brand. 

    → Affiliate Marketing

    Affiliate marketing is a method of digitally marketing your products by partnering with another company. This is a win-win situation for both businesses as your product gets marketed and the other business receives a commission for generating revenue for you. This marketing strategy is pretty common and popular in this day and age.

    → Email Marketing

    While it may seem that email is conventional way of understanding people, nothing beats a well-written professional email. Email marketing is a very popular way of marketing. You can let your customers feel special, respond to their queries one-on-one, set up a monthly or weekly newspaper, and even help them keep in loop with your business’ new products and launches. 

    → Instant Messaging Marketing

    With the advent of apps like WhatsApp and Messenger, instant messaging marketing has become quite common in recent years. This is probably because it is cheaper, convenient, and most importantly it does not require a team of people to do the job. This is a great idea for beginners and aspiring entrepreneurs, who want to create awareness regarding their product or service. 

    Benefits of digital marketing

    After reading the types of digital marketing, you may still have doubts about it. Digital marketing has become popular over the years due to many advantages. It creates more awareness and sales for your brand in a cost-effective way. 

    It is giving tough competition to traditional methods of marketing as entrepreneurs are eager to get quantified results and measurable progress. While it is important to keep on track and focus on the vision of your business, it is also important that you learn who is competing with you. To be aware of your competitors is necessary to innovate, strategize, and organize your own team. With digital marketing the biggest advantage is that businesses can target the kind of audience they are selling their product to. You can decide the age group, gender, and even the people who have similar hobbies to the kind of service you are selling.

    Final thoughts

    Digital marketing can be a great source for entrepreneurs if used wisely. You may want to hire a team that can help you out with various facets of digital marketing or you could slowly build your skills and take one step at a time. 

    With so many resources available on the internet, probably the only pre requisite you would need is a working internet connection. You may want to be careful while choosing an internet service and package as you may regret later. Choose a reliable internet with minimum downtime such as Mediacom. Its packages will be lighter on your pocket, provide you a stable and secure internet connection and also ensure that customer care service is available 24/7 to help you out in case you have a query. 


    1. Immense value has been provided here regarding the guide of implementing digital marketing for small and medium-sized businesses out there, each aspect of the same covered up in this blog. We, as a medium-sized business, have implemented digital services by hiring an excellent Digital Marketing Agency In Mumbai. And, this resulted in achieving our brand's ROI goals.

    2. Nice article to read. The main advantage of digital marketing is that a targeted audience can be reached in a cost effective & measurable way also increasing brand loyalty and driving online sales.

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    4. Your article provides valuable insights into the world of digital marketing. The comprehensive guide highlights various types of digital marketing strategies and their associated benefits. In today's digital age, businesses need to harness the power of online platforms to reach their target audience effectively. From search engine optimization (SEO) and social media marketing to content marketing and email campaigns, this article covers it all. By utilizing these strategies, companies can enhance their brand visibility, engage with customers, and drive conversions. The informative guide is a must-read for anyone looking to navigate the ever-evolving digital marketing landscape.