By now, you must have already heard about the SEO strategy, why it is important, how to create one and why your competitors are leveraging its potential, etcetera, etcetera. But, creating an SEO strategy that helps grow your business can be another huge task in itself; however, if you are friendly with the concepts of Search Engine Optimisation and have the assistance of ( SEO ) search engine optimisation services in Auckland, then it will not be a complex task for you.
What is an SEO Strategy?
Before discussing the tips and tricks to create an incredible SEO strategy, let's try to understand what an SEO strategy is.
Suppose you aim to increase the traffic and rank on top of the search engine results. To achieve the same, you need an SEO plan, and the process of formulating this plan is the SEO strategy.
SEO strategy is planning the steps to improve search engine rankings. To put it simply, to get more organic traffic, you need to create an outstanding SEO strategy. The SEO strategy is built from various streams, such as link building, on-page, and off-page SEO, content strategy, and user experience.
Each consumer or a user has a customer journey, and it is important to stay in the customer's eyes at every stage of the customer journey. And an SEO strategy does that exactly for you, making your business stand out and trustworthy.
How to Build the Best SEO Strategy?
Now that you are familiar with SEO strategy, it is time to understand the steps to create an outstanding SEO strategy.
How is Your Current SEO Performance?
Before trying out new ideas or understanding the competitive landscape, it is important to understand your current SEO performance. There are several factors to evaluate your current SEO performance, such as keyword ranking, organic visibility of the website, and organic and non-organic traffic. Evaluating these factors would help you create the best SEO strategy.
It can be difficult to measure SEO performance as Google uses hundreds of ranking algorithms. It would be best to decide which factors are the most important for your business and track those factors regularly.
The data collected from Google Analytics and the factors you consider can help you assess your current SEO performance. Also, this practice can help you identify the area of improvement and work upon them.
Create a Keywords List
If you want to create the original SEO strategy, you need to invest time in keyword research. One common and best way to find keywords that your target audience searches for is the ‘Google Suggest.’
To access Google Suggest, you need to type in Google’s search field, and Google will display the list of suggestions. These suggestions become the best keywords because Google itself suggests these.
Also, keep in mind that the long-tail keywords are less competitive than the short-tail keywords. Keywords are an important part of any SEO strategy. So, it is advisable to focus on long-tail keywords; these are more specific, unlike short-tail ones. Long-tail keywords increase organic traffic, and with the help of the best content marketing services Auckland, you can increase the search engine rankings.
What is Your Competitor’s SEO Strategy?
Though evaluating your SEO performance is important to achieve the SEO goals, your competitors’ SEO strategy highly affects your SEO goals. Hence, it is important to analyze your competitors’ SEO strategies.
You would get to know what is working for them and what is not by understanding your competitors’ SEO strategy. Then, once you realize the success rate of your competitors’ SEO strategies, you can decide whether to incorporate those strategies into your SEO plans or not.
But it is important to check the competitors’ SEO strategies with some parameters, following are some of them.
• Does your competitor follow best SEO practices?
• Your competitor gets ranked for which keywords?
• Which distinguishing features have helped improve their website, making it more user-friendly and full of content?
• How do they conduct promotional activities for their target audience? If they are seeking help from any social media marketing agency Auckland.
It is important to analyze your competitors on the parameters mentioned above and then determine whether to incorporate them into your SEO strategy or not.
• Look for the web pages on your competitors’ websites that get more traffic. It helps you to decide the type of content your website should have.
• Better find out how your competitors rank their keywords, and you can determine certain keywords that you were not ranking. This practice helps to improve the keyword rankings.
• Also, try to understand the source of your competitors’ backlinks. Simultaneously, you can identify the opportunities to fill the gap between your competitors’ sites and your domain. All of this helps you to create your strategy for link building.
Know Your Target Audience
Whether to launch a new product, create a marketing and advertising campaign or formulate an effective SEO strategy, it is important to know your target audience. Creating an SEO strategy without knowing your target audience makes no sense.
A great SEO strategy is more than just a collaboration of buyer personas. Knowing the target audience helps decide the keywords and content to incorporate into an SEO strategy. You must know how your target audience searches and interacts online.
Get the answers to the following questions to know your audience better.
• Which platform do they use to find answers and solutions?
• What are your audience’s expectations from a product or service?
• What are the target group’s pain points of products used in your industry?
We have the overview of the required information, but what are its sources? You can look for such a piece of information from-
• Online surveys
• Social media
• Industry forums
• Data by your sales team or customer support staff.
Knowing your target audience can help you create the best SEO strategy. Know your target audience, and you are done with half of the task. It decreases the burden of creating an effective SEO strategy. You can write interesting content that catches the attention of your target audience, and you can identify the relevant keywords.
Optimize the Elements of On-Page SEO
On-Page elements like title tag, meta description, or URL state to Google whether your website is useful for your target audience’s reach. Such elements directly affect your website’s rankings.
Let’s understand the elements in detail and how they affect your website’s ranking.
Title Tag
A title tag is an HTML (HyperText Markup Language) code that gives a title to the webpage. It is a headline that the user can click while searching online. A title tag is a peek of the webpage.
Search engines use title tags to check the relevancy of a webpage. Hence, it becomes important to optimize your title tag to connect with your target audience. The best practice is to use the keyword on the front of the title tag. Such a practice assures your visitors that their website is relevant and credible. An expert search engine optimization service in Auckland knows how to do it.
Remember, your title tag should not exceed 60 characters.
Meta Description
Meta descriptions provide a sneak peek of your content. Meta descriptions are placed right below the title tag. Like title tags, meta descriptions help the users decide whether a web page is relevant.
Meta descriptions have a character limit of 150, and it states the essential points of your post. Remember to always include your prime keyword in the meta description.
Top of all, meta descriptions attract the target audience and increase the Click-Through Rate (CTR) of organic search results.
URL
URL is the key element of the on-page optimization strategy. The better the optimization, the more it looks relevant to the search engines. Therefore, keep your URL simple because it provides the website’s insights to the audience. Avoid using complex and random letters and numbers as these confuse the search engines and humans.
Again, it would be best to incorporate a keyword into the URLs, like in title tags and meta descriptions.
Your Website Should be User-friendly
Whether a content, web page or website, anything on the web should be user-friendly. If any user faces difficulty accessing and navigating the website, there are higher chances that the user will not visit the website again. Hence, it becomes crucial to prioritize accessibility and user experience (UX) in your SEO strategy.
A user is more likely to stay and revisit a website that has a user-friendly interface. But, not just the user interaction, it also states to Google that your web pages and website both are credible and relevant. In turn, it increases your website’s search results ranking.
You can use some of the below-mentioned practices to make your website user-friendly.
Reduce Your Website’s Load Time
A user gets frustrated when a website takes too long to load. A study by Google stated that 53% of mobile visits get abandoned if the page takes more than three minutes to load. You do not want your website to be 53%. So, to avoid such a scenario, choose the reliable hosting option, use compression and optimize the images.
Easy Content
Make content that is easy to read and interpret. Keep the language simple and avoid using technical jargon. Content has a lot of potential you need to leverage.
Easy Navigation
Along with the content, your website’s navigation is supposed to be easy and user-friendly. You can consider limiting the menu items to seven, separate the sidebars, use a hypertext and avoid dropdown menus. Also, make sure that your website is fully accessible on mobile devices.
CTAs
Your website must have some strong CTAs. It encourages users to take actions as you desire, whether for signing newsletters, buying a product, or just signing up. CTAs must be direct, clear, and enticing.
How is SEO Strategy Helpful for Your Business?
We have learned about the steps and tips to create the best SEO strategy, but what is in return for these efforts?
Let’s see the benefits of creating an SEO strategy and how it helps your business.
Establish Trust with Customers
An SEO strategy does exceptionally well for your business to build trust between you and your target audience. This is because SEO and user experience are directly related to each other. User experience decides how well your users can navigate your website, which lets the users stay on the website for a longer period. Thus, improving the rankings of the search engine results.
Ads are Free of Cost in SEO
The organic search rankings of Google are entirely based on the algorithm decided by Google for a given query. Unfortunately, there is no precise and straightforward explanation for such algorithms.
Suppose the algorithm decides that your website seems relevant and credible to the users. In that case, it continues to put traffic on the website for a longer period of time (months or even years) after publishing it online.
Helps in PR
SEO also helps maintain and enhance the online reputation and public relations (PR). You can use SEO and PR together to maximize the results.
The main component of an SEO strategy is earning links from established websites, also known as Link Building. The biggest part of an SEO professional’s KRA (Key Responsibility Area) is looking for coverage opportunities on eminent industry blogs, news publications, and other relevant platforms. And the PR process also revolves around the same goal, which is to get famous platforms, individuals, or sources to talk about your business.
Ending Note
The conclusion for the information mentioned above is that an SEO strategy helps achieve SEO goals and get satisfactory results. All you need to do is be proactive, original, simple, and focused while creating the SEO strategy. If you do not plan the SEO strategy before others, you might fall behind.
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