While you are a web designer and SEO expert, you may aware of website navigation and its importance. The website navigation helps the website owner to increase conversion, sales or complete other goals. So it would be a vital point the website to be created with simple and user-friendly navigation structure.
For your understanding, navigation works the same as a city map.
Like, when visitors visit the unfamiliar city or country, they used to choose a
short route or alternative place over a map. So, in all the way map help to
choose the best ways according to users need. And all the process of finding,
map guides them. The same occurrence is applying on the website. When user
visiting they have the same mindset, they may be the purchase or get services
or complete other goals over your website. It is your responsibility to guide
the user from the entrance to exit by creating the best user-friendly website
navigation.
1. Clear Your Website Goal:
There are different kinds of websites available such as e-commerce,
services based website, personal website. These all have different goals to
complete. So when you are creating a new website, it is necessary to first
define the goal and then choose your navigation according to the conversion.
For example: if you have an e-commerce business, there might be the
goal of sales. So when you have shopping goal, you have to setup navigation
that helps customers in buying. You have to do setup products in the related
category, setup popular products in the menu, display privacy policy and terms
and condition where user easily read.
2. Customize Responsive Navigation:
Today, in the growth of smart phones, mobile usage has been
increased, so it is vital to stand in the mobile application accurately in
order to serve better. As you know there is different customization for the
mobile screen, you have to create a different navigation menu for the mobile
user that will be easily navigable and accessible
3. Choose User Friendly Text:
In the website, the text speaks behalf of you. Same text rules
apply in navigation. So you have to arrange a text that speaks itself. You have
to give the text that customers can understand and click without hesitant.
Suppose when you have an e-commerce business, you can use “View your
cart” on the navigation, instead of trying other confusing words. Also, If you
have services based website or real estate website then you can use navigation text ‘contact us’
instead of trying other confusing words. So the customer can easily get a word,
4. Choose the Right Place:
It would be important to make the right place for navigation
because in the current busy times most users do not have enough time to spend.
So everything should be well managed on the website. So you have to make some
important links on header and footer so users can easily get that, also you can
use sidebar better show information.
For Example, if you have a website where
customers can contact, then you have to add contact us link in the menu
section, so they easily contact you, instead of getting in confusing.
5. Customize Header and Footer:
As
we know usually each website contain header and footer, so in the header
section we can include pages that customers are more visiting or important for
them; like homepage, about us or contact us page link. In the footer section,
also important to set up some secondary pages that customers can visit such as
terms and condition, privacy policy, FAQ and more.
6. Use call to action:
When
you have a website, it is important to make a perfect call to action to
increase conversion or something benefited you. You have to set perfect call to
action where customers want and changes are increased to complete your goal.
There
is a different call to action depends on websites such as signup, purchase,
email subscribers and more. So you have defined in a way that you can easily
get the call to action.
7. Analysis make you better:
It
is not important only to make navigation, but it is also important to do some
analysis and find pages who customers visiting and products and services in
which customers are more interested. There are several tools to do an analysis
of your website, in which one of the best tools is Google analytics, where you
can check top visited pages, clicks. And after analysis, you can make high
priority pages at the important place of your websites such as header and
footer.
Conclusion:
Here
I have mentioned top navigation tips that help to optimize navigation of your
website in the best way. Although navigation is different from website to
website, so to get an idea of perfect navigation structure you have to
competitor analysis, then after you will get a perfect idea of your business.
And if you fail to do so then you can hire reputed web Design Company like GoingIT that offers web design in Melbourne.
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