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6 Types of Lead Magnets to Drive More Traffic

Lead magnets are helpful in getting more users to the site and generating traffic. It is an effective way to get new customers and contain information about them. 

Lead Magnets to Drive Traffic


Let us look at the type of lead magnet that can help drive more traffic.

eBooks

Guides

Case studies

Whitepapers

Checklists

Live chat


eBooks 

eBooks

E-books can help in providing the information needed to help the customer make the buying decision. Information can be provided in an organized manner to deliver the message efficiently. To write an effective e-book is to collect all the information and then take the relevant points and create a template. Retrocube makes sites that generate e-books to increase the traffic.

To make it more useful adding images and graphics is very important. eBooks help in creating a standard offering. Another amazing benefit is that you don’t need to update it again and again. It can be offered multipl4 e times. It turns out to be a great incentive for the customer as it covers great in-depth information that leads them to buy something. It can range from a few to a hundred-plus pages. It is an easy to c array and can be read while traveling.

It can be easily updated because they are cloud-based. The brightness of the screen can be adjusted according to personal preference. Not only that it comes with a read-aloud feature that allows the readers to listen to it if they are busy with any task and cannot read it. Moreover, audio and video also help in engaging the customer. 

Guides

Guides

Guides are there to give all the important information about the product to the customer. It is a complete package. After reading the complete detail the customer will be able to get a deep insight into the business. This would be well-informed data provided to the customer that will help them in taking the decision.

A good buyer's guide can also be created to let them know how to use a product after acquiring it. It is very important because many times customers don’t know much about using it. Sometimes a video guide was also provided to facilitate the customer. 

Case studies 

Experiments have always helped in uncovering new dimensions, pros and cons, and in-depth Information about something. It reflects multiple perspectives rather than a single one. It gives a greater understanding of the product. It can tell the actual value of your product.

Identifying the right target audience and then asking the relevant question are the important parts of a case study. There is no replication when it comes to case studies because the product is unique. This unique data can also serve you in getting backlinks to your guest posts. This will give you more exposure which will help in driving traffic.

Whitepapers 

Whitepapers

It is a formal type of lead magnet that has well-researched articles that are backed by supporting documentation. It provides valuable information and is a kind of formal writing that doesn’t have any fun element like that in blog posts. But it can help in answering all the valuable questions of the client in a serious tone.  It can also range from a few to a hundred-plus pages.

Checklists

Checklists

They provide ease in letting the customer understand what they need to do. It determines the action to do a certain task. It could also be the summarized version of your article. Whether a person wants to buy a car or a home, the steps to buying it and the important things to keep in mind must be considered. If an easy checklist is present, the process becomes easy. It helps to stay on track. 

The visual format can be printed and kept for convenience. Everything written in the article can be summarized and broken down in the form of a checklist. If the article is 2000-3000 words long, it would be hard for the reader to remember all the essential information. But when a summarized checklist appears, it would be easy to memorize or recall everything. Also, a lot of time would be saved.

Live Chat 

Live Chat

There could be nothing as exciting and captivating as a live chat. There is no better way to connect with them through live chat. The live chat messaging option facilitates the customers in every possible way. After reading the articles, the customers can initiate a live chat first by sending an email.

The notification could be received if you are not online. It gives the opportunity of getting real-time updates and detailed information about the products. It brings ease to the customers and they don’t have to search for contact details in the very first place. The convenience live chart provides ins unmatched. They can contact without abandoning their scheduled tasks with multi-tasking. Skilled people connect with the customers.

Some people don’t like speaking over a call, while others don’t like to make efforts to meet someone by giving a halt to the daily tasks. The information gained by live chat can help in getting useful feedback.  The language barrier can also be overcome by using multilingual capacity. Moreover, it is a lost-cost alternative to a phone call. There is no hold time and it provides an instant connection with the concerned person without listening to the music.     

Conclusion

It is essential to add these leads to get more traffic and gain the confidence of the customer. It is a source of awareness and information at the same time. Be it e-books or live-chat, they help the customer acquire all the information which leads to taking the buying decision. Another good option that can drive traffic is a live chat that provides the opportunity to chat.

This saves their time and helps them to complete them in gaining the information easily. Checklists provide a smart solution and those who cannot remember everything they read in an article or post can now get a checklist to mark the important tricks.   

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