What is SEO?
SEO is a combination of On-page and Off-page link-building activities. It is the foundation of your website, generating good traffic for your business and excellent experiences for your visitors.
Considering how competitive the digital market is, it is one of the best ways to maintain your competitive advantage.
There are several reasons why SEO is important for a website, and we’ll discuss them here.
#1 SEO gets you relevant traffic
One of SEO’s most amazing benefits is that it’s an inbound marketing technique – that means it converts customers by creating valuable, tailored content and experiences.
In contrast to outbound marketing, which bombards your audience with content they likely don’t want ( think google search ads and display ads) this strategy creates connections by giving your target audience what they’re looking for and solving the problems they already have. The benefit is that it’s more convenient for your target market and also gets more qualified leads to your business.
Look at it this way…who’s more likely to accept your marketing pitch - someone who sees your banner ad in the middle of a fun but totally unrelated video, or someone who finds your content while specifically searching for a product or service you offer.
The result is obvious. when you target customers who are actively searching for information related to your products, industry, and services, you will be far more effective in reaching your target audience. Besides, you can reach them at the perfect time, while they’re considering making purchases, hiring your services, increasing the chances that you’ll convert them into paying clients/customers.
#2 It’s free!
Google awards organic rankings through its famed algorithm, which determines the most relevant results for a query and ranks them accordingly.
What does that mean?
Once you've designed and published a page with favorable organic rankings, it will continue to bring traffic to your website for months, or even years ( if you take care of it properly). Obviously, it takes a lot of time to research and write high-quality content. it may not involve money if you write the articles yourself, but it will take lots of time. Plus, you will need to update your content every few months, depending on the nature of the topic. You might also need to improve it from time to time. But, in the end, your spot in the search engine results will be entirely free.
it’s very different from search ads, which cost money each time a user clicks or visits a page.
let’s put this into perspective.
The average cost per click (CPC) across all industries is about 2 dollars. That means an ad that gets 2000 clicks will cost you $4000. A web page ranked in the first 3 web pages can get you the same results at no cost.
#3 SEO does better than paid advertising
PPC ads usually appear above organic search engine results, so they must get most of the clicks - right? Well no. An overwhelming majority (over 70%) of searches end with a click on an organic result. It’s not very clear why this happens. But, the most logical assumption is that Users trust Google’s algorithm more than paid ads. They see the spots advertisers have paid for, and choose to visit the pages that the search engine determines to be most relevant.
This is all a theory. but, whatever the reason, the statistics show that most clicks for any search will go to an organic result. That means SEO can easily provide better returns than paid advertising.
#4 SEO improves PR
Public relations and Search Engine Optimisation may seem like completely different marketing strategies, and they are. but, implementing them together creates a synergy that compounds their effectiveness. In other words, you can use them together to improve the returns you gain from each one. There are several ways SEO helps PR, and we'll discuss a few here
Brand awareness
Public relations is all about brand awareness. Since SEO puts your products/services in front of more people, it makes them more aware of your brand, and what set's it apart. It helps you find clever and effective ways to place your brand higher and higher in search engine results. Customers will find your offers more often, trust you more, and choose you over your competition.
It will grow your domain rating and authority
Through link building, SEO can increase your domain authority. This will get you more online exposure, increase your brand's visibility, thereby providing indirect PR. Studies show there is a direct correlation between a website's link profile, its domain authority, and its position in search engine results. pages with backlinks outperform content that doesn't have as many o doesn't have any at all. So the more websites that link to you, the more likely it is that other people and businesses will trust you. that’s what good PR is all about.
Also Read >>>> Link Wheel in SEO
It will help you beat your competition.
Generally speaking, anything that can be copied will be copied, whether it’s your features, pricing, and so on. But, effective SEO is much harder to duplicate because it's customized to your brand over time. SEO is hard to copy because
- It enables you to create content that people love to read and share in a scalable, hard-to-copy way
- The content on your site will fulfill keyword demand
- Other businesses and content creators on the internet will have a strong incentive to link to your work.
#5 It’s an excellent strategy for long term growth
It’s no secret that SEO doesn’t provide instant results. However, that isn’t always a bad thing. Adding SEO techniques to your broader marketing strategy guarantees long-term benefits. It will provide better and better returns as time passes, thereby generating more business for your brand. People will start to reach out to you as your content gains traction in the search results, and your business will be better for it.
#6 It enhances your brand’s credibility
About 75% of internet users do not bother looking at results beyond the first page, mostly because they find what they need within the first 5 listings or so. SEO can put your website in these positions. It will increase the trust potential customers have for your business. For example, if your business appears in the top half of Google’s first page, customers are more likely to perceive your brand as credible and reputable.
Are you ready to improve your SEO?
As you must have guessed by now, SEO is one of the most cost-effective ways to market your website.
It is highly effective, reliable, and best of all – it's free! If you're looking for a reliable partner to implement your vision, Hurekatec is here to help. We've got a multi-talented team of SEO professionals who'll grow your website through proven strategies.
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