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5 Major Benefits of Local SEO for Contractors

Gone are the days where your business can succeed by only having a listing in the yellow pages. Now, when people look for a business, they turn to Google. 46% of all searches are local searches, and with Google having billions of searches a day, that's a lot of people searching for local businesses. 

So, suppose you are a contractor looking to find clients; you have to have a website to reach them. But it takes more than just a website to grow your business. It needs to be optimized for local search so Google shows potential clients your website. 

Benefits of Local SEO for Contractors

With local SEO for contractors, your business can reach customers easier than ever. Here are five more reasons your contracting business should incorporate local SEO into its marketing strategy.  

1. Rank Higher in Search Results

When people search on Google, they typically don't go beyond the first page of results. So if you want to get more traffic to your website, you need to be on the first page. With local SEO, it's much easier to rank higher, so you can see results faster. 

The good thing about local SEO is that keywords are less competitive. Rather than compete with everyone trying to rank for 'contractor,' you can target keywords like 'contractors in Chicago.' You will be more likely to appear at the top of search results by targeting these nearby searches. 

2. Create More Brand Awareness

People can't hire your contracting services if they aren't aware of your business. General contractor SEO makes your contracting company more discoverable for your audience. 

When your business is discoverable through local SEO, people will come to know your brand and think of it when they need contracting work done. This awareness will help your business build connections and leads.  

3. Target Your Actual Audience 

When Google provides search results, they want them to be as relevant as possible to what users are searching. Google loves local SEO because it allows Google to offer high-quality results. 

With millions of searches happening daily, you don't want to be showing up in search results across the country. Local SEO can help narrow your audience, so you are reaching only customers in your area. Focusing on your location, you can see better leads and more conversions. 

4. Generate More Leads and Sales

When customers search for contracting services on Google, they do so because they are interested in having work done. Since they are already considering services, they are more likely to click on your site and see what you have to offer. These factors make local SEO an easy way to acquire new leads to grow your business

5. Local SEO for Contractors Is Cost-Effective 

Rather than spending money on traditional advertising that isn't easy to measure, local SEO can provide higher quality leads and results that are measurable. These leads are often further along in the buying process and are working on narrowing down their options. As a result, they are easier to convert into sales. 

Doing local SEO takes time and research to maintain a local SEO strategy. If you don't have the right keywords, all your work can be for nothing. SEO services for contractors like these can help you harness the power of SEO to grow your business. 

Don't Miss Out on an Opportunity to Grow Your Business 

Local search, especially from mobile devices, is growing every year. Local SEO for contractors will put your business in front of people searching for contracting services in your area. You can take advantage of the benefits of local SEO today by implementing it into your contractor marketing. 

Do you want to keep up with the latest digital trends? Check out more articles like this one on our website. 

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