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Your Business Website Isn't Performing Well? Fix These Issues!

Here's a bitter truth - your competitors don’t just have a website that’s attractive, it probably also has amazing features and receives tons of traffic. 

A lot goes into attracting audiences online, but the most important factor is investing in a properly optimized website. If you notice a drop in your website traffic or fewer conversions, there might be several things you are doing wrong that need your immediate attention.

Business Website Isn't Performing Well

So, what are such website mistakes and how can you fix them? Let's find out in this article. 

Longer Loading Times

One of the biggest issues with a poorly performing website is its loading time. Search engines hate it, so do the web visitors. Understand that your website speed is related to user behavior - the faster it loads, the more it encourages the user to stay on it. And thereby, increasing the average time people spend on your website. 

Since there are quite a few factors that influence the speed of a website., we will talk about the most important ones. 

Firstly, consider compressing your website images, particularly those on your home page. Nothing puts off web visitors quicker than a home page with images and graphics that take forever to load. So, compress your images and tweak your content wherever you can.

Complicated themes, heavy plugins, and too many modules can also lower your website's speed. Updating these aspects to the latest versions can help increase their loading time, especially if you haven't done this in a long time. 

Once you have made these changes, do not forget to test your website speed in the test environment before making it live. Testing the changes live can impact your rankings, and we would advise against that. 

Also Read >>>> Top 10 Tech Blog In India

Not Creating a Mobile-Friendly Website

Mobile is the future, and Google predicted this in 2016 with its Mobilegeddon update. This algorithm change prefers ranking the mobile version of websites higher than the ones that only offer the web version. The reason is simple - more users are switching to mobile-based surfing and buying, so it makes sense to be there where your target audience uses the most. 

According to Statista, smartphone users accounted for 52.4% of all internet browsing traffic in the third quarter of 2018. This number is expected to grow in 2022 and beyond. This indicates that over half of your audience expects you to have a high-quality mobile-optimized device that can be easily used on screens of all sizes. 

So you should ensure that you meet their expectations to tap this extensive portion of online users. Consider hiring the services of a reputable web design company if you think optimizing your website for mobile isn’t in your skillset.

Also Read >>>> SEO Mistakes that Affecting Small Business

Not Having an Easy Web Layout

Imagine this - you want to go someplace but you do not know the route. So, you open Google or Apple maps on your device, hoping it will guide you. However, all you get is confusing instructions that just end up frustrating you. Obviously, you won’t be able to reach your destination and probably abandon your plans. 

The same happens with an online visitor. Chances are, they have landed on your website because it ranked organically or as a result of your ad campaign. You need to have a proper funnel strategy in place to ensure they are able to easily consume your website content.

Doing this will have two benefits:

1. Higher satisfaction for the web visitor

2. You can gain more leads or sales if you guide the web visitors systematically to your transaction pages.

Currently, if you notice a decline in your website visitors, it is about time to assess your website's layout. Do a test run, maybe get someone from outside your organization to use your website and see if they are able to navigate smoothly. If the answer is no, consider deleting unnecessary pages from your website and focus on interlinking relevant content. 

You Do Not Have a Call to Action

At some point, you may notice that visitors aren’t buying your products or services, though the website traffic is either the same or increasing. If this happens, it indicates you aren't nailing your CTA game. 

Firstly, ensure that you know what you want to achieve and what actions you'd like the web visitors to take. Once you have this out of the way, you will be better positioned to formulate CTA strategies. 

This process is also called conversion strategy in the marketing industry, owing to its capability to turn the web visitor into a lead and then into a customer. 

Some of the common CTA ideas include:

1. Signing up for a newsletter

2. Subscribing to your social media channels

3. Booking a demo

4. Buying an ebook

5. Buying your product or services

Note that there can be other CTAs too, it depends on your business offering and conversion rate optimization strategies. For example, if you want to increase your follower count on your social media pages, you need to have clear CTAs for people to follow your social channels or have a social media marketing agency help you with it. 

Also Read >>>> List of Web 2.0 Sites

Insufficient or Incorrect Website Information

You need to ensure that your brand has the correct and authentic information on About Us and other important pages. People look forward to relating to your brand and trusting it. That won't happen if you add false claims to get sympathy or gain attention. 

Moreover, not having pages that tell your brand's story is a missed opportunity. This would mean losing hundreds (if not thousands) of leads per day. We are sure you don't want that, so make sure your website contains all the important pages with the correct information in the right order. 

Your Site Is Not Secure 

If a site does not have an authentic HTTPS certificate, it's not safe. 

Your website requires an HTTPS certificate to stay secure for modern-day browsers. If the HTTPS certificate isn't enforced, the web visitors will get a prompt directly from their browsers warning them that your website is unsafe to visit.

This will have two negative consequences:

1. Drop in the website traffic

2. Drop in the organic page and post rankings

Most importantly, HTTPS protects the data between your website and the server and ensures that the sensitive data isn't tapped by cybercriminals.

Final Word

Your website is your business' face in the online world. The last thing you'd want is to compromise your brand's reputation or lose out on customers because of an improperly optimized website. Make sure you do not commit the mistakes mentioned above. 

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