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10 Steps to Create the Perfect E-book to sell on the Internet

The E-book can be the first step for you to start a successful online strategy and start making money on the internet. The E-book is a format widely used in the digital environment, as it can be consumed very easily through the computer, cell phone and other electronics that contain text.

Don't worry if you're not a born writer or if you probably don't know what to write about yet.

This article will teach you how to create your first E-book and some strategies to start operating in the digital market and make your first sales.

Come on? 

Sell Ebook on Internet


The subject of the E-book will guide the entire process of building the material and that is where you should start. It is very important that you write about a topic that you have mastered and that you will be happy to teach. Think of your talents, skills and aspects that you are admired by people close to you. Also think about your history and learnings you have gained throughout your history. For example: if you have always been a shy person and managed to overcome this trait in some way, you can help many people who are going through a time similar to yours. The important thing is that the content is relevant and adds real value to your customers.

Choosing the Subject for eBook

In addition, it is crucial that there is demand for the subject in the market, thinking about the projection that your E-book will have when launched. So, do a thorough research, identify needs and pains in relation to the chosen topic.

Below we list some tools for you to carry out your research:

• Online forms: Google offers a free tool for preparing research forms. You can customize it however you like, with open-ended or multiple-choice questions to identify the behaviors and opinions of the people who respond. Publish the form on social networks, forums and niche groups that best suit your search.

• Google Trends: Through Google Trends you can identify frequently searched terms on Google and still make comparisons between keywords related to your topic.

• SEMrush: Through SEMrush you can identify related terms, search volume and the first sites positioned on Google for the search term.

• Google Keyword Planner: Again using a free Google tool, you can check the search volume for your term and get ideas for similar terms, which can also be addressed in your E-book. To access the tool, just have a Google Adwords account.

Also Read:

>>>>Guide to Make Successful PPC Campaign

>>>>How to Optimize Google Ads Campaign

Important: The content must be original and whenever mentioning another author, make the appropriate reference. 


Once the subject has been defined, it is time to start the research to build the content. If you set out to teach a subject, your material should contain all possible information about that topic. For this, do a thorough research and gather all the relevant information to compose your E-book. The Quora and Yahoo Answers are excellent tools to discover the main questions people on various subjects. Also discover other producers who have already explored similar subjects and be sure to create even better and complete content. 


After research, it's time to start writing. As not everyone is familiar with the writing process, the best way to start is by making an outline, which is nothing more than a bunch of ideas. Write the main subjects that your book must necessarily contain and gradually organize these topics into chapters, ordering them in the most didactic way possible for your readers.

When writing, remember who you are talking to, your persona. If you still don't have your persona defined, read our post teaching you how to create the persona for your business. It will set the tone of the writing and how you will conduct all content.

Make it clear to the reader what your proposal is with the material and ensure that the E-book fulfills its promise.

As in blog posts, each chapter must contain an introduction, development and conclusion, so that your readers do not feel lost in the middle of so much information.

Do not worry about the amount of content, or try to extend the text to make it bigger.

Write everything that should be said, no more, no less. 


After gathering a lot of information and making an outline, it's time to get organized. Make sure your content is laid out in a clear and interesting way for the reader.

eBook Structure

Even if it is a book, avoid large blocks of text and use intertitles and bullets as a resource to divide the subjects.

The basic structure of a digital book should contain:

• Cover: with a cover, your E-book is more likely to attract potential buyers.

• Author: take the opportunity to introduce yourself briefly to your readers.

• Summary: organize all E-book sessions and display them in a summary indicating the pages they are on.

• Introduction: present the book's proposal and explain to the reader what he will learn from your material.

• Body: contains all chapters and intertitles of the E-book.

• Conclusion: outcome of the main subject.

• About: You can also include a page at the end of the E-book telling more about your history or your company and leaving and leaving some contact details, such as email and social networks


Proofreading is more than checking your material, correcting language and typing errors. Of course, English must be impeccable, otherwise you can lose credibility with your readers. But when reviewing, it is necessary to make a critical and thorough reading, with the objective of refining your material, reorganizing it, replacing repeated words, exchanging some terms for more appropriate synonyms and, mainly, checking if you are fulfilling the initial proposal.

After completing the writing, wait a few hours before reviewing the first version, that way you will be better able to discover errors and points for improvement. Use proofing tools such as Grammarly or Microsoft Word itself and also ask a friend for help in correcting it. 


As important as your content, is the look of the material that you will deliver to your reader. Diagramming is one of the aspects that will make reading more pleasant, in addition to providing a good experience for its user. If you are not familiar with design techniques or tools for diagramming and editing, hire a freelance designer to make your material look good.


• Font: choose an easy-to-read font and a suitable size to be read on any device (desktop, mobile and tablet).

• Cover: as mentioned in the structure of the E-book, the cover has the power to draw more attention. Therefore, it must be well produced and contain a visual identity well related to the material's theme.

• Summary: provide a summary to the reader, to expose the topics covered in your E-book and make it easier to find information. If possible, add links to the chapters in the table of contents to facilitate navigation throughout your E-book.

• Illustrations: add images and visual information that complement the reading and understanding of the material, such as infographics. You can buy good images on free banks, like Pixabay and Rgbstock , but if you prefer high definition images, you can buy beautiful images on Shutterstock and 500px. But when using free banks, always pay attention to the terms of use and reference the source.

• Quotes: highlight important and striking phrases throughout your material. The so-called “quotes” can promote an important break when there is a lot of flowing text.

• Colors: choose a palette with pleasant colors for your reader. When selecting it try to understand the colors best suited to your theme and audience. Always remember that colors also have the power to trigger emotions according to your mood and when you want to draw attention to a specific element or highlight an important point, use colors that contrast with the main palette.


There are currently two types of most common formats in which you can distribute your E-book, ePub and PDF. EPub adapts more easily to different devices and adjusts to different screens. PDF is limited to its original format, regardless of whether it is read on an e-reader or on a notebook screen.

• ePub is ideal for simple E-books, which do not contain many images and which, regardless of the device, will have the same effect on the reader.

• PDF is ideal for extensive and more complex E-books, in which the content layout, as well as the images contained, must be assimilated in the manner predetermined by the author and designer. 

You can use sqribble ebook software to generate file formats with a neat and clean responsive design.


Choosing the price of your digital product is also part of your sales strategy and it must be a wise decision. You should consider the following topics before pricing your E-book:

• Total investment: here you should consider the money invested to produce the material, for dissemination, as well as your working hours.

• Competition: analyze the price of products similar to yours and use it as a reference to price your material. The ideal is that prices are approximate, more or less.

• Audience: knowing your audience is essential when setting your price! This is because the profile of your buyers will dictate whether your product is aimed at people with greater or lesser purchasing power.

• Added value: if my material has a high value proposition, the price must follow the logic that when buying your E-book, the customer will receive something valuable in return. If the value proposition is low, it is better to reduce the price of the product. 


Before publishing your E-book and publishing it for sale, it is advisable to register the material at the National Library. The registration serves to protect your copyright and prevent any type of future fraud. Even if you intend to produce some material and distribute it for free, it is important to purchase your ISBN. For more information, access the website and register. 


People need to find your E-book! In addition to generating revenue, your E-book will provide you with leads, which are opportunities to do more business, such as an upsell!

To start publicizing, it is ideal that you host your material on a digital product distribution platform, such as Hotmart or Wattpad. Thus, you will have the structure you need during and after your sales process. Research with other producers and find out which will be the best platform for your business.

When you join a platform you will have more security to make your sales, in addition to having a system ready for distribution of digital products.

Once you've found the best platform for you and your product, it's time to show the world what you have to teach. So, read some ideas that can be very useful for your sales:


Create an exclusive landing page: in addition to advertising on the site, it is important that your E-book has a dedicated and customized page with a single purpose: to sell. The site will likely have a lot of content and a lot of distraction for your prospect. With the landing page, you can drive and induce the visitor to buy your material more effectively. If you still don't know how to make a killer landing page, click here.


In addition to the website itself, create a blog with relevant content for your audience and start implementing a Content Marketing strategy in your business. Through blog posts, you can educate your audience and promote your product.


Email is still the most powerful tool for doing business. Through email you can speak directly to your audience at the right time. Read more in our post on how to use email marketing correctly.


You can advertise your E-book on Google and other search engines, through paid advertisements. Therefore, it is essential that you have your landing page up and running.

It is also possible to advertise on Facebook, Twitter, Instagram and other social networks.


On Facebook, the most professional way to publicize your material is through a fanpage of your brand. With your own page you can display content as well as promote your digital product. Some say that Twitter has its days numbered, but the truth is that this network has a very loyal audience.

A recent survey found that people who use Twitter tend to buy more than non-users. With the right strategy, it is possible to promote your new E-book.

Instagram is also a great dissemination channel, especially if you know how to work with content through images.

In addition to these social networks, there are several others that can help your business: Snapchat, YouTube and Pinterest are some of them. The strategy to define which one to use will always be to find out where your audience is.

Also Read >>>> Fact About Social Media


There are several people on the market who make money without even having a product. They are experts in promoting other people's digital products and earn commissions for that. These are called affiliates. And you can have your own affiliates publicizing and talking about your product on the internet. To learn more, read our article on affiliate program.


During disclosure, always keep an active monitoring of your campaigns. This way you can identify the best strategies and optimize those that don't convert as well. Analytics should always be your best friend if you want to improve your online performance. 


The E-book is just one of the possibilities with which you can work to sell digital products. It is also possible to work with videos, audiobooks, podcasts and several other formats. If you've always wanted to start and earn money on the internet, this is a great way to start!

Other Articles:

What is Digital Marketing?

How Digital Marketing Can Help in Business Growing?

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