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Why Does Launching Your Own App Matter In Building Startup Brand Identity?

“A brand is a voice and a product is a souvenir” – Lisa Gansky 

It's very hard to convert a name into a brand, as it takes a lot of hard work, research, and precision into each and every activity that can represent an organization to be recognized in the market as a brand name. 

Building Startup Brand Identity


This endeavor is tougher especially for the startups as they are new in the market and in order to make their space, ensuring each of their steps turns out to be in their favor becomes important. 

Launching an app representing their own startup business can act as a great deal to make space in the market. This app can act as a platform for the business to showcase their abilities and help spread awareness about the services by reaching more audiences.

Building Startup Brand Identity

Well, such apps have different roles to play for different businesses identity, below are some of the advantages of such an app in building a brand image. 

Factors that act as a boost to startup brand image through an app launch

● Helps define the caliber of the business

Yes, your business app can act as a sample image for your audience to set expectations about what they could get from you and whether in the expected time limit. 


If you are an app development company, having your startup app will give your audience an overview of the level of service they can expect from you. Here your application is not just representing your business details but is also a reflection about the knowledge and efficiency that your team has in making something extraordinary in the market. 

Whether it's about your logo color or placement of call to actions in your app, these small things can act as a major platform for your viewer to analyze you as a business to get interested in working with you. 

Lets your audience acknowledge your uniqueness

The best way for a business to highlight its unique offerings is by representing them through an interactive application. For the businesses that offer tons of services, having an easy to use application that defines roles and usability of each service can help the business audience gain clarity to avail those services. 


Doing this will help the businesses to present themselves in the market to derive itself different from its contemporaries. This app can also act as a mode of contact for the users that find the services interesting and can thus act as a source for increasing customers for the business. 

It is thus a chance where a business can showcase a unique perspective to its audience.

● Defines how upgraded your startup is concerning the market

As stated above your business app developed for your own venture is a representation of the work that your team does and has the ability to deliver. 

From the kind of platform you choose to develop your app to the process of launching its beta version in the market for the customers to try and get feedback, every step involved is important and is compared with the latest trend going in the market. 

Here the app is standard that defines how updated and wise the brand is while leveraging the technology to dig the opportunities for business. 

Increases awareness about the brand 

Social media platforms are a great way to spread the word about the business, but having a business app that supports your social media campaigns creates a different impact as there is one more platform designed by you that contains the exact information that the user is looking for. This results in thousands of leads for the business through the app. 

Having an app, it will be easy for your user to get information as an when required and will know a quick point of contact for them to avail of your service. This increase in the availability of the services and getting themselves served online sitting in their homes improves the chances of business success.

As the modern time prevails, people opt to consume easy to use online service rather than opting for brick and mortar methods of business. 

Improves customer experience 

How easy is it if your business apps solve half of your customer's queries through the automated chatbots? Well, having the application that acts as an interface between you and your customers can give a great boost to the customer experience if the application is designed in a way that fulfills all your customer queries. 

Use of the images or graphics to make it easy for the customer to understand the service, the location where you keep your call to action button all plays a role in defining the kind of experience the user is getting while using your app. 

Even the marketing message you use in the app to navigate your customer also has an effect on the level of customer experience they get which eventually helps the business to represent themselves as a brand.  

Final thoughts

Branding is not just the way you define your logo, but it's about how you want others to perceive yourself and your business. Launch of a business app can play a vital role in clarifying and boosting the brand identity in the market for the audience to understand what you are bringing on the table and why people should take interest in availing of your services. 

Taking it as a note for the startups, having its own app to represent the business is a very crucial step as this is how the market will perceive the brand image. Launching a business app should thus be considered as a part branding strategy as it could help a business to change the revenue numbers if implemented successfully.

Author Bio:

James Vargas is an experienced business expert, consultant, and manager at Get Everything Delivered, startup services. He has 1.5-decade corporate experience and is tailoring the best project delivery practices to the start-up owners based on his knowledge to solve start-up business problems to great revenue for their business.

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