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I Have Lots Of Useful And Authoritative Content On My Website But I Can't Seem To Get It To Rank Well On Google; Why?


    A common misconception in SEO is that having lots of quality content on your website should be enough to rank well – which is not the case.

    Yes, having high-quality and authoritative content present on your website is a critical factor, but it’s just one cog in a much larger machine. Without the other cogs present, you ain’t going nowhere!

    Rank website on google

    So, how can you get your website to rank better? Read on and let’s find out…


    Why is my website not ranking well?

    1. Your website is not indexed properly: 

    For a start, it could be that your website isn’t ranking on Google because it hasn’t been indexed accordingly. Now, this discovery process can vary depending on what platform you have used to build your website. However, if you’ve used WordPress for example, you can go into WordPress Reading Settings > Search Visibility > and then look for a box that says: “Discourage search engines from indexing this site”. If it has been checked, then you have your answer.

    2. Your website is brand new: 

    If you have only just recently published your website along with lots of awesome content, it could be a simple case of Google not yet indexing your website due to its age. Often, it can take weeks for Google to finalise this process.

    3. Your website is littered with technical issues: 

    Technical SEO is equally as important as your on-page SEO and content development. If you have a number of technical issues present in the back end of your website, it could be hindering your search performance. If this is not your area, your best bet is to hire an SEO agency and have their technical team carry out the necessary checks and edits on your behalf. Otherwise, find a comprehensive guide to technical SEO and see if you can start working through it by yourself.

    4. You’re breaking the rules: 

    If you are unknowingly using blackhat SEO techniques, Google could be penalising you as a result. For example, how are you going about your link building? Are you buying tens of thousands of links from cheap link farms? And how well are you placing your keywords? If you are stuffing them in to meet a certain ‘quota’, Google will almost certainly pick up on it. Make sure you brush up on the SEO rules and ensure that everything you are doing is above board.

    5. You have no / poor internal linking structure: 

    Proper internal linking is one of the most undervalued tasks that can otherwise contribute significantly to a website’s SEO rankings. Particularly if you have lots of content on your website, you need to create a healthy and intuitive internal linking structure, guiding your website visitors to the info they need (and never knew they needed) and ultimately towards a positive conclusion.

    6. You haven’t done your keyword research: 

    Quality content without the appropriate keyword research is largely useless. You need to make sure that the right people are able to find your content and that means labelling it accordingly with keywords present in Titles, Headings, and Metas.

    7. You have TOO much content: 

    The ‘Goldie Lockes’ zone for content frequency on the Homepage of a website is approximately 500 words. If you have several thousand words of content present on the homepage of your website, then that could be why you are struggling – especially if it doesn’t serve a clear purpose besides squeezing in keywords and pleasing Google. Today, it’s all about delivering the best on-page experience with ‘people first’ content – which means that you should only publish content that serves the customer  “in as little or as much as is necessary.”



    It might take some digging around, but there’s always a good reason why you may be struggling to rank. It could be a simple case of competition – in which case it could take months or even years before you can begin to outrank your competitors.

    In any case, the best approach is to hire the professionals to have a deep dive into the back end of your website, carry out a thorough audit, and then come back to you with some actionable answers and solutions! 

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