The invention of the internet eases human life in many sectors. Its impacts could be seen in several sectors, including technology, information, communication, economy, business, education, and many more. As one of the most significant fields affected by the internet, communication received many positive effects, such as providing more effective communication tools, reaching a broader audience, and improving communication for people with disabilities.
Nowadays, the internet is one of the most effective communication tools. Every day people in our society use the internet in their daily life to communicate. Using the internet to communicate with other people is easier and cheaper than the face to face communication.
The popularity of the internet is also optimized in the marketing field. Internet marketing, also known as online marketing, has recently been used by business owners to improve the sales of their products or services. Then, what can the business owners do to increase online marketing? Is it possible to use technology such as PDF to increase sales? Before having a deeper discussion on how to increase online marketing presence using PDFs, let us read a piece of short important information about online marketing and PDF.
What is Online Marketing?
Online marketing is a process of promoting products and/or services through the internet. It is also known as internet marketing or web marketing. Undoubtfully, the online marketing process involves optimization of social media, search engines, websites, and other online platforms.
There are also some types of online marketing, such as Search Engine Optimization (SEO), email marketing, social media marketing, Pay-per-Click (PPC), and many more. Through online marketing, business owners want to increase their product sales by utilizing people's habits or frequent activities on the internet.
What is the Benefit of Online Marketing?
After knowing about online marketing, it is time to learn about its benefits.
● Global Marketing
Online marketing brings a positive impact on products and services marketing. With internet marketing, business owners could reach a broader audience. It could happen because people use the internet in their daily activities.
Today, more than 5 billion people around the world use the internet. In addition, people also spend most of their time on the internet to communicate, study, or simply search for random information. Business owners can use this opportunity to promote their businesses locally and globally.
● Effective Marketing
Effective marketing happens when a marketing strategy successfully reaches its target market. Further, internet marketing has become an effective tool due to its convenience and speed.
Online marketing enables customers to access products or services they need from anywhere. It makes the purchase transaction becomes easier to do. The next point is about speed. When using internet marketing, it will not take much time for people to sell and/or buy a product or service. Only with a single click do people perform online transactions.
● 24/7 Marketing
Since internet can be accessed 24/7, there is no business hour. It enables the customers to buy things and allows the sellers to promote the products anytime. The customer could visit the online market at the time that they want. People could see the product and/or the services at their most convenient time.
Business owners do not need to worry about losing customers because of the limitation of business hours. By using online marketing, business owners also do not need to worry about recruiting staff and pay overtime fees to stand by in the store and serve the customer.
What is PDF?
A Portable Document Format or PDF is a file format that can be used to present a document. PDF offers security, consistency, and compactness to its users.
● Security
In terms of security, PDF has a password-protect PDF feature that enables its user to encrypt a PDF file to secure the document. The users could choose and make the password as they wish to protect the files. After a PDF file is protected with a password, people who want to open the file need to enter the password. The PDF file owner could share the password with people who are invited to read the information in the file.
● Consistency
PDF offers consistency to its users due to its format, which is not easy to be changed. People don't need to worry that the information in the PDF file will be changed regardless of device use. The information will be in the same format and layout as it is made.
● Compactness
The size of a PDF file tends to be smaller compared to other formats. So, it will not take much space in the computer storage or drive. Even though the size is small, the quality of the file is not reduced. PDF gives its users the experience of having a high-quality file with a small size. In addition, a PDF file can be compressed into a smaller file.
How to Increase Online Marketing Presence Using PDFs?
Let us go back to the initial question written at the beginning of this article. Is it possible to use PDF to increase online marketing sales? The answer is: Yes, it is!
The online marketing presence could be increased by utilizing the password protect PDF feature. When applying the password protect PDF, the information in the file will be more secure. Data leakage will not happen.
By offering protection in terms of sharing documents using the PDF format, customer trust will be enhanced. It will also lead the business to increment of marketing presence. Then, how to password protect a PDF? Below is detailed information related to the steps to do it.
1. First, visit an online PDF password protector here.
2. Second, drag and drop the files to the box on the site or select the PDF files by clicking the "select files" button.
3. Third, make the password for the PDF file and type it in the provided box. The password must be in between 6 and 32 characters and use letters, numbers, and/or symbols.
4. Fourth, confirm the password by typing it in the confirmation password box. The password must be the same as it is made before.
5. Last, click the "set password" button to activate the password protection in the PDF file.
It is notable that online marketing still becomes a popular and favorite way of promoting a business. Through this article, it is concluded that using the password-protected PDF feature could increase the online marketing presence related to data security and customer trust.
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