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Top Marketing Techniques for Small Businesses

If you run your own company, you are probably already well aware of the importance of having a good marketing strategy. This is one of the best ways to build awareness and recognition of your brand, and, in turn, boost sales of your product or service. Yet, the thought of coming up with a strong marketing plan can be intimidating for small business owners, especially if your company is new. Although there is no single blueprint you can follow that guarantees success, there are lots of different techniques you can try out to see what works best for your unique business. Not sure where to begin? Here are a few ideas to get you started.


marketing techniques for small businesses


Blogging

Having a website is vital for all businesses these days. Yet even if you already have one, you might not be using it to your full advantage. In addition to the obvious factors such as having product information on there, adding a blog to your site can be a great marketing strategy. The key is to post regular articles which are both well-written and genuinely interesting to potential customers. For example, if you have an online tea shop, you could blog about how to brew the different types of tea leaves you sell or the history of the drink. A top-quality blog can be a very effective way of driving visitors to your website organically, showcasing your company’s expertise, and converting readers into paying customers.



Direct marketing

Direct marketing often gets a bad name, but it’s actually one of the more effective methods to try. You can use traditional direct mail marketing where you send coupons or advertising materials through the post, or direct digital marketing, where you send materials electronically. This is usually done via an email list, so you know that you are targeting people who have expressed some level of interest in your business, products, or services. 


Social media

In today’s modern world, social media is a crucial part of most marketing strategies, especially if your target audience is relatively young. Lots of small businesses are nervous about using social media. However, its informal nature makes it perfect for connecting with potential customers on a more genuine level. Try to have fun with it and allow your brand’s individual personality to shine through. This sort of authenticity is key for social media and helps people to feel a true connection with their favorite companies. Focus on the platforms which are most popular with your target audience, and research what other companies are doing to get ideas for what to post.


Partnerships with other local businesses

As long as you are not in direct competition with each other, partnering up with other small businesses can be a fantastic way to help each other grow and increase customer numbers. You could offer referral discount schemes, advertise on each other’s websites or premises, or mention one another on social media and in email newsletters. This strategy is particularly useful for independent companies located in the same area and can also be a good way for you to increase your professional and social networks.

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