Are you trying your hand at marketing on TikTok and have absolutely no idea what you are doing or what you should be doing to get started? Are you having trouble getting people to notice you or follow you on TikTok and want to know how you should market correctly?
TikTok, the popular video sharing platform is a mix of Snapchat and Instagram. It is one of the biggest social media platforms currently and has seen a massive increase in interest among businesses and brands in recent years.
With engagement rates on TikTok being higher than those on other social media platforms such as Facebook and Twitter, it's no wonder more brands are starting to invest their time into developing interactive content for this mobile app. As the latest social media platform, you may be all too familiar with it, and how you should be using it for your brands, so here is what you need to know.
What is TikTok and how to get started
TikTok is the newest social media platform to enter the scene but has very quickly become by far the most popular social media platform with billions of users. One of the reasons for this would be the many growth services available, like TokUpgrade, which users are taking advantage of to drastically increase their follower bases. It initially started out as a lip-syncing app where you could share videos of you lip- syncing to your friends and family, but now it is so much more than that.
TikTok is a short form video sharing app that allows you to share short videos or clips with your followers and other users. It is an incredibly simple app to use and allows you to record, edit, and post your videos all from that same platform making life even easier.
Setting up a profile on TikTok is as simple as downloading the app from the app store and then just following the prompts. However, if you are wanting to change up your profile a bit as a business, you will want to make sure that you have a simple and easy to remember username, a profile picture that is relevant to your brand and easy to see in the small icon, and a fully completed bio with links to your websites and the location of your store.
Getting started is easy when it comes to making a profile, it is growing your account that takes effort.
How to use TikTok to market your brand
As a business, marketing on TikTok may seem a bit far-fetched because of just how informal the app is and how much the app lacks professionalism. However, this is something that you should be capitalising on and taking advantage of as it will allow you to reach a much bigger audience and even an audience that might not have normally been interested in your business.
There are so many benefits that come along with marketing on TikTok as a business, including the extended reach over a massive audience, the ability to market with little to no cost, posting within and reaching specific niches, reaching a younger audience with many growth services, and so much more.
When marketing on TikTok, you should focus on a few key factors such as using hashtags that are related to your content, engaging with your followers and other using, making use of the influencers on the platform, optimising your profile, and even keeping up to date with the new trends and viral videos.
How to measure success on the app
Last but not least, when it comes to marketing on TikTok you want to know if you are actually finding any access on the platform and if your content is doing well. Success can be measured in a multitude of ways, including looking at your follower count. However, the best and most accurate way to measure your success on TikTok is by looking at the analytics of your account.
Here you will be able to find different things related to your follower count, from how much engagement you receive to even what kind of engagement you receive. All of this information can help you adjust and adapt your account to be perfectly suited to your followers and target audience by discovering exactly what kind of content they like, and even what times they are most active on the platform.
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