When you’re launching a high-tech product, it’s crucial for there to be some connection between the product itself and the presentation. There’s a reason that Apple stages product launches in ways that visually align with their brand and on a scale that matches the tech giant’s economic status.
On the flip side, you can’t announce some new, cutting-edge digital product by merely reading a description of it to an audience. Here are a few ideas and tips to keep in mind when staging a high-tech product launch.
Lighting Matters
Lighting sets the mood and creates an atmosphere. A spotlight doesn’t just help an audience see a speaker; it signals to them that the person speaking matters. Moving head lights, wall washes, and a range of LED lighting can create many incredible effects that may surprise you.
Indeed, 3D mapping is a new way to cast a light show on an actual object, rather than just a screen or blank wall. In our advanced world of technology, lighting isn’t just for inside the venue but potentially on the venue itself.
Imagine lights that reflected your product, cast onto the entranceway of the event hall. That’s the type of impression lighting can make.
Seamless Connectivity
People worldwide can talk face-to-face instantly via their phones, or just as easily use their home to connect with their home’s appliances. What embodies today’s world of digital technology more than the idea of seamless connections?
Those launching a high-tech product need to reinforce their digital credibility by ensuring their audience is seamlessly connected on different levels throughout your event. For example, if a guest speaker needs to livestream from a different country, it should work instantly, and the feed should look and sound clear.
If there’s an interactive aspect to the presentation, like a digital poll or video chat, that too should work flawlessly and only confirm in the audience’s mind that the product’s creators have mastered digital technology.
The leading AV equipment suppliers like TorontoAudioVisualRentals.ca have all the latest digital equipment like TV walls, video displays, speakers, and anything necessary for seamless connections. They also have trained professionals to install and manage this equipment the day of the event.
Screens for Info and Visuals
Gone are the days when TVs were rare and physically enormous. Now, screens are ubiquitous and come in tiny, medium, and large sizes. In fact, screens are so commonplace that they’re almost assumed to play a large role in presentations.
However the room and your stage are configured, you can set up a dynamic layout of TVs to display a range of information and visual entertainment. Choose the setup you like, but using screens as visuals is a powerful tool you shouldn’t neglect.
Just ensure that the picture quality is crisp, or you may accidentally reinforce the opposite message you intend to strengthen, that you have a commanding grip over technology.
Whatever your digital creation does, an exciting product launch with a digital flare will help it grow and become popular. Keep the above tips in mind to grow your high-tech product by putting your best digital foot forward during its launch.
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