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Why It's Vital to Incorporate Any Business Into the Online Realm


    The rise of the internet and the increased use of technology have transformed how businesses operate. An online presence is no longer an option but a necessity for businesses looking to stay competitive in today's market. However, a survey developed in 2021 showed that 28% of small businesses did not have a website by that time, and much fewer were doing their business online. This represents a major disadvantage since the latest data showed that in the first half of 2022, US e-commerce sales hit $507.7 billion.

    Online Realm

    Businesses that do not yet have an online presence are missing out on opportunities to sell and expand the audience their brand can help. So, if you are the owner of a business that still doesn't have an online presence, here are a few reasons why it is vital to incorporate any business into the online realm.

    👉 1. Increased Visibility and Accessibility

    An online presence allows businesses to reach a global audience, increasing visibility and accessibility. In 2021, there were 4.9 billion internet users worldwide, representing 60% of the global population. Online platforms such as social media, search engines, and online marketplaces provide businesses with an easy and cost-effective way to reach potential customers. Businesses can showcase their products and services by creating a website, making it easier for customers to find and purchase them.

    According to research conducted by Oberlo in 2021, an overwhelming 82% of consumers complete online investigations before committing to a purchase. Similarly, from the HubSpot survey taken during the same year, 80% declared that they would rather shop at a business with an active website than one without.

    The Internet represents an excellent opportunity to reach wider audiences and increase sales. Survey results from Shopify suggested that online sales in the US escalated dramatically by 44% year-over-year in 2021 and are likely to continue soaring, it is expected that the e-commerce market will reach a value of $6.5 trillion by 2027.

    👉 2. Cost-Effectiveness

    Having an online presence can greatly reduce the costs of traditional marketing methods, such as print ads and billboards. Online marketing allows businesses to reach a targeted audience at a fraction of the cost of traditional methods. According to the Content Marketing Institute, digital marketing strategies cost 62% less than traditional marketing and generate three times as many leads. Moreover, studies revealed that businesses generate $2 in revenue for every dollar invested in Google Ads.

    Additionally, e-commerce solutions, such as online stores, allow businesses to sell products and services directly to customers, eliminating the need for physical storefronts. According to the National Retail Federation, establishing a physical retail location could set you back anywhere from $50K to $150K; however, launching an eCommerce website can be as easy on your wallet as spending between $2K and 10K.

    👉 3. Improved Customer Service

    An online presence allows businesses to improve customer service and support in several ways:

    1. Providing easy access to information: By having a website, businesses can provide customers with detailed information about their products and services, including specifications, pricing, and availability. This eliminates the need for customers to visit a physical store or call the business for information, making it more convenient for them to make informed purchasing decisions.

    2. Communication channels: An online presence also allows businesses to communicate with customers through various channels, such as email, live chat, and social media. This improves the ability to respond to customer inquiries and concerns on time, increasing customer satisfaction.

    3. Self-service options: An online presence can also give customers the ability to access information and perform tasks such as ordering, tracking, and returning products without needing to contact the business directly.

    4. Customer feedback and reviews: An online presence also allows businesses to collect customer feedback and reviews, which can be used to improve products and services and enhance the overall customer experience.

    5. Personalization: An online presence also allows businesses to personalize the customer experience by gathering data about customers' browsing and buying habits and tailoring the experience accordingly, resulting in increased customer satisfaction and retention.

    👉 4. Better Data Analysis and Decision Making

    An online presence allows businesses to track and analyze customer behavior and preferences, which can help to improve products and services, increase sales, and make better business decisions. In 2021, Salesforce reported a 19% increase in sales for businesses that use analytics to personalize customer communications. Analytical tools, such as Google Analytics, allow companies to gain insight into customers' demographics, purchase behavior and preferences. This data fosters the ability to craft personalized marketing campaigns that ultimately drive up sales numbers.

    According to Google, businesses that use Google Analytics witness an average 15% boost in website traffic. With this tool, businesses can monitor their website visitors - from how many people visited to which pages were viewed and for how long. Moreover, Econsultancy's survey reveals that in 2021 those businesses that use analytics are more likely to make informed decisions with data-driven accuracy by a factor of 2.5.

    In conclusion,

    An online presence is vital for any business looking to stay competitive in today's market. By increasing visibility and accessibility, reducing costs, improving customer service, and allowing for better data analysis and decision-making, an online presence can greatly benefit any business. It's time for businesses to take their operations online, stay ahead of the curve and increase their chances of success.

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