Because of the fierce competition in the medical sector, it's critical for medical professionals to use digital marketing strategies to connect with their patients. A strong customer base, increased visibility, and useful information about your services can all be achieved with the help of digital marketing.
This article lists the top 15 digital marketing strategies that medical practitioners should employ if they want to succeed. These tactics, which range from using social media platforms to optimizing SEO keywords, can help you increase your exposure and expand your practice.
✔️ 1. Paid Advertising
Paid ads are a fantastic way to boost visibility and reach more potential patients. Platforms like Google AdWords, Instagram Ads and Facebook Ads let you target specific audiences based on their interests, demographics and geographic locations.
In fact, you could say these ads bring your silence directly to you. For example, Google ads for plastic surgery could help potential customers find an available surgeon near them based on their current location.
✔️ 2. A Great Website
An engaging website should be the first step for any medical professional looking to establish an online presence. Your site should include clear navigation, high-quality visuals, easy-to-follow CTAs, and a blog where you can regularly post educational content. This can help any medical professional, from dermatologists to dentists, to attract more customers.
✔️ 3. Social Media
Social media platforms like Facebook, Instagram, LinkedIn and Twitter give medical professionals an opportunity to engage with their patients on a personal level. Use these platforms to share informative posts, respond to followers’ questions and comments, and highlight promotions or special offers.
This is also helpful to alert clients to changes to clinic procedures, or new treatments that are being offered.
✔️ 4. SEO Keywords
Search engine optimization (SEO) is an important strategy for improving your website’s visibility in search engine results pages (SERPs). Research relevant keywords related to the services you offer and use them in all of your webpages’ titles, headings, descriptions, URLs and content.
By including keywords referring to common symptoms and treatments in your content, you can ensure that when a potential client searches for what is bothering them, your medical business will be among the top results to come up.
✔️ 5. Email Marketing
Email marketing is an effective way to keep in touch with your existing patient base as well as attract new ones. Create engaging newsletters or promotional offers that will draw people in and encourage them to book appointments with you.
Moreover, you could use these messages to communicate upcoming treatments, new staff members, or other factors which will grab your clients’ attention.
✔️ 6. More Video Content
Videos are highly shareable content pieces that can help draw people’s attention and improve engagement rates. Post helpful tutorials, ‘doctor reacts’ videos, success stories from current patients, or demonstrations of your services on YouTube, Vimeo or other streaming sites.
If you post any content featuring clients or patients, be sure to get their permission first, as medical information is obviously confidential.
✔️ 7. Local SEO
Local SEO is essential for medical professionals who want to attract new patients in their local area.
Use your location tags in each of your posts, add relevant keywords and create a Google My Business profile that includes your practice’s contact information, photos and hours of operation.
This information can tie in perfectly with any paid advertising you do, getting you the best ROI.
✔️ 8. Website Performance
Tracking the performance of your website will allow you to identify areas that need improvement. Analyze things like page speed, bounce rate, average time spent on page, organic search traffic and conversions from organic searches in order to determine which strategies are working and which ones aren’t.
After all, if your website puts off clients, it’s as good as throwing money away. Potential patients also need to know that their data is secure, so make sure you have top-quality security in place on your website, as well.
✔️ 9. An App
Mobile apps are a great way to make your services more accessible, increase engagement and keep your patients informed. Consider creating an app that helps patients book appointments, access educational information or view progress reports.
As with the website, remember to use top of the line security features on this, to give your patients peace of mind.
✔️ 10. Blog Posts
Blogging is an important part of any digital marketing strategy as it allows you to provide valuable content that’s helpful for your followers.
Write posts that educate readers on key topics related to the medical industry and engage them with questions at the end of each post.
✔️ 11. Influencers
Partnering with healthcare influencers can help boost visibility and trust in your practice while also helping you reach new audiences. Find influencers who have an established following and have them create sponsored posts or review your services or products on their channels. This is especially helpful for dermatologists or cosmetic surgeons.
✔️ 12. Paid Reviews
Paid reviews are a great way to gain credibility and build trust with potential patients. Reach out to influencers who have an established following and offer to pay for their honest feedback and ratings of your practice’s services.
✔️ 13. Retargeted Marketing
Retargeting is a powerful marketing technique that allows you to target individuals who have already interacted with your website or social media accounts in the past.
Utilize retargeting campaigns and ads to remind them about your services and increase the chances of converting them into paying customers.
✔️ 14. Online Reputation
People tend to rely heavily on reviews and ratings when deciding which medical professional to choose. Monitor your online reputation by responding to reviews and voicing any complaints or issues that arise.
This will help people see the human side of your practice and boost trust in the services you provide.
✔️ 15. Virtual Consultations
Virtual consultations are becoming increasingly popular as they allow patients to receive advice from doctors without having to leave their homes or take time off work.
Consider offering virtual consultations as an additional service on your website or mobile app.
Final Reflections
By using these digital marketing techniques, your medical business can increase brand visibility and grow its patient base. But this list is not exhaustive - keep experimenting with different tactics to find out what works best for you.
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