In today’s world, we can undoubtedly say that change is the only constant. Today's technology has undergone a massive transformation, with new apps, gadgets, and innovative ideas storming every nook and cranny of the globe. This fact is further exemplified by the weekly online trends that sweep across social media platforms. Therefore, to drive business, build an empire, and deliver on promises to customers, organizations must abandon traditional marketing methods and embrace growing trends in digital marketing to spur growth and innovation.
If you are a digital marketer, it is imperative that you are knowledgeable and up-to-date on the latest marketing strategies in order to help drive business and carve your niche within your organization. There are numerous offline and online courses available to help you stay up to date on the latest marketing strategies and skills, as well as expand your knowledge base. Joining a Digital Marketing Bootcamp can help aspiring digital marketers learn the tips and tricks of the industry while also gaining entry into the world of digital marketing by securing a position in reputable companies. This article will provide a brief overview of the most recent and popular digital marketing strategies. The following are a few:
✔️ 1. Social media marketing
The era of social media has arrived. Let's face it. Even if we try to downplay social media's ever-rising popularity and criticize users for spending all day and night scrolling through its various contents on their smartphones, we cannot ignore the profound influence social media has on people's lives. As a result, it is no surprise that digital marketing trends utilizing social media are at the top of this list.
Since the Covid debacle, social commerce has gained traction and established itself as a popular channel for discovering or purchasing a product or service. During the pandemic, several brands leveraged the power of social media platforms like Instagram, YouTube, and Facebook to market their products and offer a venue for online shopping.
It may come as no surprise when Forbes reported that "social commerce is a $1.2 Trillion Opportunity And The Next Global Shopping Revolution," indicating unprecedented growth in traditional e-commerce methods. In today's world, social media platforms have such an impact. As a result, digital marketing strategies that leverage the power of social media are not going away anytime soon, and one can only hope to see more diverse forms of social media marketing trends in the future.
✔️ 2. Voice Search
Digital marketing strategies revolving around voice searches have gained immense popularity in the past few years, especially with the advent of digital assistants like Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana, which allows people to search for products or services without even picking up the phone or having to deal with the hassle of typing. Therefore, optimizing your Search Engine for conversational keywords that consumers would use while using voice assistants can help your page rank high in web searches and make your brand more accessible to the audience.
✔️ 3. Omnichannel marketing
Omni channel marketing is the practice of marketing a brand across multiple channels such as social media, apps, websites, e-mails, WhatsApp, and physical stores in order to provide customers with an integrated, seamless shopping experience across multiple touch points. Using artificial intelligence and big data technology, omnichannel marketing strategies enable businesses to promote their brand/service across multiple channels. The data assists the brand in better understanding consumer behavior and developing a more personalized approach.
● 50% higher growth was seen in omnichannel retail shopping in 2021.
● According to Harvard Business Review, more than 73% of consumers use multiple channels in their shopping journey.
● 90% of retail executives agree that Omnichannel marketing strategies are critical to business success.
● According to Google, omnichannel marketing strategies increased consumer store visits by 80%.
Amazon, Nykaa, Myntra, Sephora, and Starbucks are just a few of the many companies that have successfully incorporated omnichannel strategies into their successful business promotion.
✔️ 4. Video Marketing
Video marketing is a powerful tool for brands to gain customer recognition, raise awareness, and increase the number of followers. When it comes to advertising, visual media is extremely effective at capturing the attention of the audience more than any other form of content creation, which is why brands are now promoting their businesses through highly creative and captivating videos on various social media platforms such as Instagram, YouTube, and their online websites. For instance, Instagram reels and YouTube shorts are examples of short-form video content that can be used to draw viewers to your business.
Businesses should take into account the most recent online trends when making videos and brand campaigns, which can be done in one of the following ways:
● Live Streams
● Short-form mobiles
● Virtual events
● Online advertising
● Online training videos
● Interactive augmented reality (AR) content
✔️ 5. Metaverse
The metaverse, which combines physical reality with virtual and augmented reality, is hailed as the internet of the future and is defined as a shared virtual space (3D world) where users can virtually interact with one another and immerse themselves in the digital world. When Mark Zuckerberg changed the name of the parent company of Facebook to "Meta" to describe its identity and the future it aimed to achieve, the term gained notoriety.
As a result, it may not come as a surprise if digital marketing techniques that draw from the metaverse universe become popular in the future. Several major brands are already using AR and VR marketing strategies to promote their products. For example, Indian fashion and beauty mogul Nykaa employs an augmented reality interactive platform with its users, allowing them to simply upload a photo of themselves and virtually try on makeup looks to determine whether a particular makeup product is suitable for them before purchasing it.
✔️ 6. Influencer marketing
Influencers are people with specialized knowledge or who are recognized as authorities in various fields and have a sizable following on social media. These influencers produce and publish highly engaging digital content that has an impact on their followers. The influencer trend is not a fad and will only grow in popularity in the coming years. Influencer marketing is a popular form of digital marketing in which small to large industry names collaborate with influencers to promote their brands. This type of advertising not only raises brand awareness but also allows the brand to reach a larger global audience.
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