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Marketing Today: Why SEO Matters and How it Can Help Your Business

In today’s competitive business world, you need to be using every tool at your disposal if you want to stand out from the competition. And this is where a sound marketing strategy and the tools that go along with it come into play.

Today we’re all digitally connected, and this is actually of great benefit because it means that as a business owner you can gain huge outreach, far outside of your local community. 

When it comes to marketing strategy, you truly need an entire toolbox full of elements to use in order to be successful. One of the best tools in the box is an SEO strategy. 

SEO is important for many reasons, and being able to understand this strategy is critical for it to work properly. 

In this post, we’ll outline why SEO matters, and how you can use it to your benefit.

Why SEO Matters

What is SEO?

In the world of digital marketing, SEO, or Search Engine Optimization is a strategy used by marketers to increase traffic (and revenue) of a business website, blog, or any web landing page. 

SEO works by using targeted keywords and METAdata in a specific format in order to allow a search engine to find content and rank it on a Search Engine Results Page (SERP). 

Basically, the higher the ranking, the higher the placement of your website in a search engine like Google.

For example, in the world of law, a law firm would want to utilize law firm SEO to increase its online presence. This would consist of an SEO strategist researching industry-specific keywords, and placing them in a specific manner on a blog or webpage (think of it as a content marketing strategy). A search engine will then find these keywords and rank the site based on other data and process them using internal algorithms, thus, allowing individuals in need of legal services to find law firms specializing in their needs when they do a search. 

The overall goal is for a company to get ranked as highly as possible so that you’ll end up at the top of a SERP. 

Why Does SEO Matter?

Studies of web users over the last couple of decades have shown that when searching for a product or for information, a web user is less likely to navigate past the first SERP or a given search query. 

In fact, less than 25 percent of all web users navigate to the second page on a search engine. This means that if your website isn’t listed in the first SERP, then you’re far less likely to gain organic traffic.

SEO builds your page ranking internally and allows for any web user to find you when he or she types in specific keywords related to your website or to your products and services. 

How Can SEO Help?

By far, the largest search engine in the world is Google. And the second most used search engine is YouTube, also owned by Google. So it’s safe to say that as a business, you need to appease the “Google gods” if you hope to generate traffic and revenue from your blog or website.

SEO strategists are often marketing experts or writers, or a combination of both. By using a competent SEO marketing strategy, you’ll be able to see your website or blog ranked higher on Google’s SERP until finally, you’re getting organic traffic (traffic that you don’t have to pay for) at a consistent rate.

And while search engine algorithms are often being modified to combat fraudulent or sneaky SEO practices, an SEO marketing strategist can work through the obstacles and avoid mistakes that can ultimately penalize your site, resulting in a lower ranking.  

At the end of the day, SEO builds your business, and it builds the traffic that you need in order to get the necessary exposure that will have you beating the competition in the web search race. 

Every business that has a website or blog needs to incorporate proper SEO tactics in order to be visible in the online world. And just the simplest of modifications can work wonders for your business. 

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