When players are looking for a new gaming experience, they won’t always land straight on the operator’s website. Instead, they find themselves on review sites where the top online gaming are recommended. For every person that follows a recommendation and signs up, the owner of the review site makes money. Known as affiliate websites, they can bring tremendous amounts of traffic to online gaming, and both parties can make healthy sums.
These sites need to be found on Google, and other search engines, for them to make money. While there is the option to use paid ads, the best strategies involve search engine optimisation (SEO). It is affiliates that allow users to access gaming sites and play at an instant withdrawal casino. With competition being fierce, a strong SEO strategy is essential.
The challenges faced by iGaming affiliates
Affiliates promoting online gaming can make some seriously big money. The problem is that everyone is looking for their share. With so many people trying to achieve the same thing, attracting traffic to an affiliate site is getting more difficult. While pay-per-click (PPC) ads can be effective, they can also be extremely expensive because of their competitive nature.
Affiliates turn to SEO instead. This allows their sites to rank in the search engines and gain organic traffic. However, the problem faced here is similar to that with PPC: it’s still extremely competitive. There are so many sites targeting the same keywords meaning that it takes something special to be able to rank.
The reality is that many SEO companies will steer clear of gaming affiliates. That's because they're often unsure as to how they will deliver. That being said, there are SEO experts that operate exclusively in this niche. They understand the cut-throat nature of the online battles and they have strategies that allow them to win.
Here’s a look at just some of the factors that these SEO experts will address:
It starts with a domain
Of course, your domain name is your area of the internet where visitors head to see your content. The thing is, some domain names are worth more than others. Yes, you can go ahead and choose your own, but no matter how snappy you think it is, you can be sure it’s lacking. What you need is an aged domain.
A good domain to choose is one that has aged and built up respectable links over some time. Yes, you're going to need to overhaul what may be displayed on the site, but the aged domain gives you a great boost as you start as an affiliate.
Keyword research
For an effective iGaming affiliate site, keyword research is a must. However, it’s not enough to think that you can target the first keywords that you come across and simply sprinkle them within your copy. It takes work to find terms that have less competition but that will still bring plenty of traffic your way.
The reality is that if you’re only just starting out as a g aaming ffiliate, you’re late to the party. That’s not to say that you can’t succeed. It just means that you need to be a little more creative as you’re highly unlikely to rank any time soon for the top keywords.
Competitor analysis
If you really want your gaming affiliate site to be a success, you need to take a look at what your competitors are doing. You should be visiting their sites to analyse their keywords. You need to be using tools to explore their backlinks. You need to see what they’re doing so that you can do it better.
Of course, you shouldn't be looking at bettering the biggest names in the industry. By all means, use these as inspiration but, to build your business, it's about using SEO to knock out some of the easier competitors.
Optimisation
If you want your g aaming ffiliate site to rank well, it needs to be fully optimised. That means looking at each page and settling on one or two keywords that you want them to rank for. It’s about looking at your page titles and ensuring that they’re working for your site.
When it comes to optimisation, it’s not just on-page SEO that you need to consider. There is also a need to pay attention to an off-page strategy.
Site structure
Search engines care about the user experience that you offer. You need your visitors to find your site easy to navigate and with a pleasant experience. Poor layout and structure will lead to people clicking away, and this will increase your bounce rate.
Be sure that the layout of your site is clean and simple. Above all, make sure that it’s logical.
The need for great content
A major part of improving the ranking of your site is ensuring that you have great content. You need informative content that shows you as the authority in your area. A gaming copywriter is a must here as they know exactly what is needed by both the search engines and your users.
For your content to be successful, it needs to be unique and useful. Things such as tutorials and reviews will usually keep people on your page and reading. Google likes this!
Quality backlinks
As part of your SEO strategy, you also need to build backlinks. The links that you need are the ones that are natural and come from other sites that are relevant to your niche and that have a degree of authority themselves. While you may be tempted to go and spam your link everywhere, the truth is that it's the quality that matters rather than just the number.
The gaming niche is a tough one and you need to take a long-term approach to link building. This could involve guest posting as this gives you a great way to provide value all while linking back to your own site. If you’re tempted to pay for backlinks, just be wary: some providers can do you more harm than good.
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