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eCommerce Tools to Growth Hack Your Business

Over the last couple of years, the pandemic emphasized the importance of online sales. As physical shops closed down, consumers turned to online shopping for everything, from essentials to tech gear. The eCommerce market is on the rise and by 2023, it is expected to reach over $3.5 trillion.

If you are just getting started with eCommerce, it will probably help to use some tools and software solutions to streamline your performance. There are a number of eCommerce tools you can use not only to boost sales but also to improve your UX and grow your business. But which ones are the most suitable for your business? Here are a few ideas.

eCommerce Tools

1. eCommerce Software

eCommerce software is the backend of your online retail store. It enables you to easily build a site to sell your products, handle fulfillment, accept and process payments, manage inventory, etc. 

This type of software is usually cloud-based and supports third-party applications, which makes it possible to integrate customer management, inventory software, and accounting. The purpose of eCommerce software is to make it possible for anyone to begin selling online, regardless of the budget or experience. 

2. Marketing Tools

Marketing tools can help get the word out about your store and the products you are selling. Which marketing tools you will choose will depend on which marketing channels you give priority to. For instance, if you rely heavily on email marketing, you might want to invest in an effective email marketing tool like Mailchimp. 

If, on the other hand, your plan is to expand your social media strategy to TikTok, it might be smart to use a professional growth service that will help increase the number of TikTok followers organically and give you a solid head start. 

Another option is to use a multi-purpose social media marketing tool like Buffer. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social platforms including Instagram, Facebook, Pinterest, Twitter, and LinkedIn. 

Also Check>>>>> SSSTikTok Tool

3. CRM

Did you know that over 90% of US businesses with more than ten employees have CRM systems in place? That’s because, in the world of eCommerce, nothing is more important than customer satisfaction. In fact, increasing customer retention by only 5% can boost your sales by up to 95%.

CRM tools like Zendesk and Hubspot will help you create the best CX on your eCommerce site while tracking those experiences through an intuitive interface. Using a CRM tool paired with an efficient customer support team will help you reach out to existing and potential customers in order to strengthen customer loyalty, mediate potential issues, and increase sales. 

4. Shipping Software

One of the most crucial components of running an eCommerce business is the shipping process. After all, you want to ensure that your orders get to your customers safely and on time. Having reliable shipping software to help manage your orders and inventory is essential. 

eCommerce shipping tools help you automate the entire shipping process. They integrate with eCommerce marketplaces and platforms in order to provide a streamlined experience with product delivery. The best thing about these tools is that they’re easy to use, even if you are just starting out with eCommerce. 

5. Analytics Software

Regrettably, only 20% of eCommerce retailers are using analytics effectively. In fact, the majority of online shopping businesses don’t track their key metrics at all. This means that having an effective analytics software solution can give you a significant competitive edge against your competition.

Once your online store is up and running, you’ll need to monitor and analyze all sales information. Analytics tools like Mixpanel, CrazyEgg, and KissMetrics help you to better understand your customers’ buying habits and test valuable data to see what changes you need to make in order to boost efficiency.


6. Digital Payment Processing Systems

Like most business processes, online payments are constantly changing, and businesses need to adjust to the latest development in order to remain competitive. Luckily, there are several third-party payment providers that make online transactions quick and easy. 

Stripe, Paypal, and Amazon Payments are just a few of the most popular solutions available. Nearly all eCommerce platforms can integrate these solutions into their website infrastructure in order to provide a customer-centric experience refined by speed, convenience, and flexibility and meet the needs of modern consumers. 

Final Thoughts

eCommerce tools have become an absolute necessity for online retailers looking to streamline their operations and grow their business. The list provided in this post only scratches the surface but should be enough to get you started and set you up for success. 

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