With video ads driving revenue growth 49% faster than non-video, according to WordStream, it’s no surprise that online video maker tools are so popular. Naturally, the rise of social media had a big part to play in this and highlighted just how much people love watching short videos. Of course, those online videos have to be attention-grabbing.
Nevertheless, making online content has never been so easy with this online video tool, for example.
5 Ways Your Online Video Maker can Create a Successful Ad Campaign
At least these days you don't have to spend millions of dollars to make an ad. Although, you pretty much lose control of whatever you share online so make it count. Check out these 5 ways to make sure you put all the chances on your side when creating your ad campaign:
1- Choose the right template to grab attention
The first few seconds of your online video are the make or break of your ad. You need to make sure that you’ve done your research properly. That way, you'll know what will keep your target audience’s attention all the way to the end of your online video.
Before you get started with templates though, make sure you’ve defined the outline of your content as well as the key message you want to communicate. It will then be easy to choose the right template and audio combination to appeal to your target market. You’ll be glad to know that you can customize templates very easily. This is thanks to the editor options incorporated into video maker tools. You'll therefore be able to make something truly unique and powerful for your brand.
Read More >>>> Why You Need More Video Content?
2- No more than a few minutes
Online videos tend to be about 2 to 4 minutes long although most people have a 60-second attention span. You’d be amazed at how many images you can share in 60 seconds or less that can be just highly impactful. In fact, simpler and shorter is often the best approach. With so many ads online, it’s easy to get lost. Therefore, make sure your content is to the point and full of great images, or even animations, such that your online video stands out from the crowd.
3- Create an emotional link
Think about what story or characters you could create that both represent your brand and speak to your target audience. You should do this ideally before you get started with your online video maker to make things easier for you. Perhaps then you can do a call to action based on what your brand stands for? For example, consider how Apple transformed the laptop from being a technical device to becoming a trendy, and necessary, accessory.
4- Leverage the most appropriate social media platforms
Whilst there are some very obvious social media brands, it’s worth noting that there are hundreds of platforms across the world. Make sure you don’t spread yourself too thin by trying to cover them all. Instead, you should understand your target audience demographics and physical location. For instance, there might be some country-specific apps where you might want to download your video.
5- Create excitement but be consistent
There are many different types of online videos you can create. You can, for example, make an explainer video showing how to use your product. Alternatively, a customer testimonial video could help build trust and credibility. Making different online videos and pulling them together into an ad series could also help you build excitement. Essentially, people will start looking forward to the next online video of your ad series. Of course, you’ll have to be careful to keep a consistent message that respects what your brand stands for.
Final Recommendations for Using an Online Video Maker
With so many online video and editor tools, it’s so easy to produce a professional online video. It then only takes a few clicks to download your video onto social media, onto your business website, and, of course, email. Let’s not forget direct marketing as well as organic growth through the web. To find the best video maker and check out real reviews of software you could check out a website like Truely.
Your job is simply to make sure that the content is relevant to your target audience. It also needs to be powerful enough to create an emotional connection. Viewers will then be more likely to want to be part of your community and to buy your product or service. After all, we all want to belong to something and to be proud of what we buy. You can therefore leverage this and make an online video that shows how your product or service can help people achieve something.
The more you make people dream then the more likely they’ll join your customer base. The best part is that video maker tools do the heavy lifting for you so you can rest assured that you’ll have a high-quality outcome. So, plan your content, choose your template and get creating your best ad campaign ever.
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