If you work in the healthcare sector, you’ve almost certainly had to revise the way you do business in response to the COVID-19 pandemic. Not only do you now need to offer many (if not all) of your services to your patients online, but you also need to allow your patients to book their appointments through your website and mobile site without needing to jump through any unnecessary hoops.
That’s why your online booking system must be seamless. If your patients were to come across a scheduling platform on your website or mobile site that frustrates them or makes them feel that they’re wasting their time, it would be very easy for them to lose their patience and, worst-case scenario, their loyalty. To keep your patients coming back, the online booking technology you use should be as seamless and efficient as possible.
Why Patients Prefer to Do Their Booking Online
Patients use online scheduling systems because they value their time. Yes, when they do their booking online, they lose the human element, but the human element today can feel like a waste of time when it’s unnecessary. Patients today are not only busier than ever; they’re also more accustomed than ever before to conducting most of their life, including most of their purchasing and planning, online.
This doesn’t mean patients no longer value the human element in the healthcare sector. On the contrary, most patients prefer to have their doctor appointments in-person, if doing so is safe. What patients value is having the flexibility to choose whether to see their doctor in-person or online, and whether to book their appointment over the phone or online. Incorporating a booking platform like one made by OnSched into your website and mobile site offers your patients the flexibility they expect and prefer.
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Why Your Enterprise Should Use a White Label API
When you incorporate an all-in-one scheduling technology into your digital properties, it’s crucial that you maintain your branding and marketing language. To this end, using a white label API is key.
A white label API is an unbranded, ready-made template that easily integrates into your website and mobile site, fits with your workflow, and jives with your branding and marketing language, which is essential in the healthcare sector. Using a white-label, online booking API means your online booking service will appear native to your website and mobile site, without your enterprise needing to spend time and money on, say, a specialized software engineer to install an online booking service—time and money that could be put to better use elsewhere.
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It's About More than Business
If you provide healthcare services, your patients need to know they can rely on you. Integrating a white label API booking platform into your website and mobile site is essential to keep your patients coming back, but it’s also essential to their health and overall wellbeing. If you’re a mental health service that provides urgent care, for instance, your patients need to know they can easily book urgent appointments. If you’re a pharmacy, your patients need to know they can get their medication on time.
A good online booking service in the healthcare sector is a good form of care.
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