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How To Address Security Concerns In Digital Marketing

Digital Globalism is prevailing, and the same goes for the need to address security concerns. Statistics reveal that a whopping 58% of information breach involves personal information of clients. These information breaches are preventing digital marketers from their full potential. 

Address Security Concerns In Digital Marketing

It now begs the question: how do marketers address these digital security concerns on their own?

Segregation of Database Servers and Web Servers

According to Sangfor Technologies having a centralized database server requires less cost to manage but can be extremely risky. For context, imagine where there’s only one storage point of data: such data with confidentiality of all degrees will intermingle with each other. Due to the interconnectedness, an attack on online endeavors is also an attack on sensitive data. 

Web servers, for all their worth, hold only the most basic information related to the website. Thus, many computer experts recommend separating the database servers from web servers. Through this setup, any attack on the website won’t affect the sensitive sets of data at all. 

User Verification

The weakest link in any computer security is the system’s human component.

Any hackers always resort first to social engineering rather than doing a more sophisticated breach. That is why a compromise in the password can result in the easiest cases of simple data breaches. 

One good way to implement internal control is through strengthening user authentication. Albeit not flawless, this security protocol is significantly more effective than one-dimensional password features. This improvement includes adding security layers on top of other methods. The more layers placed on the protocol; the more effort assailants need in breaching the system. 

Web Applications and Database Firewalls

Firewalls had always been one of the most effective first lines of defense. The firewall’s duty allows only a small fraction of programs to send and receive traffic to the server. 

Most database administration employs these three common firewalls in their IT system:

Packet filter firewall

Stateful packet inspection (SPI)

Proxy server firewall

While these types of firewalls patch up holes in the system, this protocol is quite useless when it comes to SQL injection. Firewalls may block its traffic patch, but this attack can still cause significant damage to the database. So while it’s effective at keeping suspected traffic at bay, reliance on firewalls alone isn’t sufficient.

Read More >>>> Top 7 Cyber Security Companies

Updates on Software and Applications

Initiating constant updates on applications further bolsters the cyber defense of one’s databases.

Any system with outdated software will always be at risk with cyberattacks. Take an anti-virus as an example. 

Anti-virus works effectively because of its blacklists of viruses and known countermeasures for it. But without an update, the anti-virus cannot respond to a computer virus outside its list. Worst, the program might allow the virus to pass within the system.

Database management software has security components aside from other external security programs used. Successfully updating the software means gaining countermeasures on combatting database attacks. 

Companies with top-secret intelligence and vast customer database would need to re-think their current cyber defenses. It is imperative to upgrade to more advanced explications that hunt down threats and detect cyberattacks before reaching the network. A trusted NDR product is a highly recommended solution to prevent devastating cybercrime-related incidents.

Read More >>>> How to Rename SQL Server Database?

Audit Logs

For any account-based database, internal control is a primary concern. Internal control manipulates the conditions within the system. This manipulation helps make the situation for defense favorable while lessening the odds for attempts.

There are many ways to implement control. The most common is by delegating as few people as possible with managing the database security. In this manner, only a few people have access to the system.

Audit logs also help in the internal control. Software like File Integrity Monitoring provides real-time activity logs to the administrators. With these, administrators are up to date from current status and can respond quickly to anomalies.

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