Whether you have started a new venture or you own a small business, moving that online with a well-designed website can offer a great opportunity to grow your customer base and increase revenue. A monthly website can contribute immensely to making any business successful. As research clarifies a third of people rely on the web to find local businesses. If done correctly, your website will be able to attract prospective buyers and act as an effective marketing tool for your business.
However, as a small business, you might not have the adequate money to make an upfront investment to create a site. At the outset, you may not be able to involve a web development team as well to design a website. So, what to do? DIY can be an alternative. There are several tutorials and guides available online which may help you to create your website. On the other hand, you can consider choosing a monthly website plan where you can avoid paying a lump sum at a time. Monthly pay websites are a great boon as more and more digital marketing agencies are considering this model to provide convenience for their clients. Even if you opt for such a pricing model, your digital partner would be committed to providing the same services and the same level of dedication.
Even if you choose to pay monthly website packages, make sure your website has the following features as discussed below:
User-friendly site
Make sure a user can move through the pages of your site smoothly. They face no difficulty finding out what they are looking for from the site. Each page must be organized and the message conveyed must be consistent and clear enough to reach the targeted audience. The message must be structured in a fashion that portrays your business goals as well as meets the requirements of the customers. Customers who will have a positive experience with the site are likely to stay on the page, do the needful, and return in the future.
Adjustable design
It is best to use a responsive design to create the layout for the website. Such layouts can automatically adjust across various devices, be it desktops, smartphones, laptops, or tablets. It has an advantage as well. Instead of creating multiple versions of a website, you will have to create a single design that alters automatically according to the size of the screen.
Appealing visuals
A good website design depends much on its visuals. You have to be careful while selecting the images, background colour, scheme, fonts, and theme. They should be clear, distinct, and consistent. It is best to include original photography that not only makes your site completely different from the others but will also help the customers connect the imagery with your brand.
Personalised content
Content is the backbone of any website. On your site, you must include appropriate content for the audience. It can be about the brand, description of the products or services, or other information related to your business. A stunning design along with relevant SEO-optimized content helps to attract traffic to the site and helps them to convert into customers.
High speed and performance
Internet users expect a website to load quickly and function smoothly. If a website takes too much time to load and the user interaction is slow, visitors can abandon that website. Usually, if users leave a website because of its poor performance, they never return.
Over the internet, you may come across numerous designs to draw inspiration from and download free templates to kickstart the design job. However, creating a website that delivers on all fronts is a challenging task. Without a well-designed website, you will not be able to achieve the business goals that you are expecting from your page. It becomes even more difficult if you do not have the expertise and experience to do so. It is best to get professional help.
How much does it cost to design a website for a small business?
Website design charges can vary between a few hundred dollars to several thousand dollars. It depends upon the size and complexity of the website. Small businesses may not find it easier to invest that big amount at once, especially if they have limited capital. Another drawback of involving a professional designer for once is that you will need a team of designers in-house to update, edit, and monitor your website regularly. That will add up to the marketing budget.
How can small businesses design their website and maintain it?
A monthly website plan is the best alternative for such businesses looking for an affordable web designing solution. Many established design firms around the world have a system in place where their team of experienced designers will create the webpage for you and also look after it. In return, they will bill you monthly.
Since they are billing every month, the charges are manageable. This cost-effective solution saves you both time and effort. There are certain core areas of business where you can pay more attention. At the same time, you may expect to get a professional website that can successfully create brand awareness, strengthen customer relationships, and earn revenue.
Most service providers design a search-engine-friendly website for wider reach that guarantees the best returns. They also offer the added features of hosting, purchasing domains, unlimited edits, and customized content. With their continuous assistance, you can make your business grow and become an established brand name in the future.
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