There’s no question that ecommerce is booming. According to website called Statista, global retail and ecommerce sales are projected to reach $4.5 trillion by the end of 2022. That’s a lot of potential money up for grabs, and if you want a piece of it, you need your ecommerce store to rank high in search engine results pages (SERPs).
But how do you optimize your store for search engines? And more importantly, how do you keep your Ecommerce SEO up to date? SEO is an ever-evolving field, and what works today may not work tomorrow. So how can you ensure your store is always ahead of the curve?
Here are eight ways to optimize your ecommerce store for search engines:
1). Do your keyword research
If you want your ecommerce store to rank high in SERPs, you need to make sure you’re using the right keywords. And to do that, you need to do your keyword research.
There are several ways to do keyword research, but one of the simplest is using Google’s Keyword Planner tool. Just enter a few seed keywords related to your business and products, and the Keyword Planner will return a list of related keywords and some data on each keyword, like monthly search volume and competition level.
Once you have a nice list of potential keywords, it’s time to start incorporating them into your site. Use them in your titles, product descriptions, blog posts, and anywhere else you can think of. But don’t go overboard – too many keywords will result in keyword stuffing, which will not only turn off potential customers but also get you penalized by Google.
2). Optimize your titles and meta descriptions
Your title and meta description are two of the most important elements on your website regarding SEO. Your title is what appears in SERPs, so it needs to be catchy and relevant to what users are searching for. And your meta description is what appears under your title in SERPs, so it needs to be compelling and give users a reason to click through to your site.
To optimize your titles and meta descriptions, make sure to:
- Use your target keywords
- Keep your titles under 60 characters
- Keep your meta descriptions under 160 characters
- Write compelling copy that will entice users to click through to your site
3). Implement schema markup
Schema markup is a special code that you can add to your website that helps search engines understand your content better. Adding schema markup to your ecommerce store makes it easier for search engines to find and index your products, which can help improve your SERP ranking.
There are a lot of different types of schema markup, but some of the most common for ecommerce stores are product schema and breadcrumb schema. Product schema helps search engines display your product information, like price and availability, in SERPs, while breadcrumb schema helps search engines understand the structure of your website.
4). Improve your site’s speed and performance
One of the ranking factors that Google likely takes into account when determining where to rank your website is site speed. So if you want your ecommerce store to rank high in SERPs, you need to make sure your site is fast and responsive.
There are a few ways to improve your site’s speed and performance, but some of the most effective are:
- Optimizing your images
- Minimizing your code
- Using a content delivery network (CDN)
- Enabling browser caching
Making these changes can help your site load faster, improving your user experience and SEO.
5). Optimize your product pages
Your product pages are one of the most focused pages on your website regarding SEO. That’s because they’re where potential customers go to learn more about your products and make a purchase. So if you want to rank really high in SERPs, you must ensure your product pages are properly optimized for search engines.
To optimize your product pages, make sure to:
- Use relevant and keyword-rich titles and meta descriptions
- Include high-quality images and videos
- Write compelling product descriptions
- Use schema markup to provide additional information about your products
Making these changes can help improve your SERP ranking and increase your chances of driving traffic to your site.
6). Publish high-quality content
Content is for sure one of the most important parts of SEO. That’s because it helps you attract visitors to your site, gives you something to share on social media, and provides valuable information that potential customers are looking for. So if you want to properly improve your SEO, you need to make sure you’re publishing high-quality content regularly.
High-quality content is well-written, relevant to your audience, and provides value. So when you’re creating content for your ecommerce store, make sure to keep these things in mind. When product descriptions, blog posts, and other types of content are high quality, it can help improve your SERP ranking and attract more traffic to your site.
7). Promote your content
Just because you’ve published high-quality content on your ecommerce store doesn’t mean people will automatically find it. You need to promote your content if you want it to be seen and found by potential customers.
There are many ways to easily promote your content, but some of the most effective are:
- Sharing it on social media
- Sending it out in email newsletters
- Posting it in forums and online communities
Doing these things can help increase the reach of your content and improve your chances of driving traffic to your site.
8). Build backlinks
In promoting your content, you must also focus on building backlinks. Backlinks are type of links from other websites that point to your website. They’re important because they help improve your SERP ranking and can attract new visitors to your site.
There are several ways to build backlinks, but some of the most effective are:
- Creating high-quality content
- Guest posting on other blogs
- Directory listings
- Forum and community participation
Doing these things can help you build backlinks from high-quality websites, improving your SEO.
Once you’ve done and implemented some or all of these tips to a certain extent, monitoring your progress is important to see how your efforts are paying off. There are several ways to do this, but some of the most effective include monitoring your SERP ranking, website traffic, and conversion rate. By monitoring these things, you can see how your SEO improves and make changes as needed to continue seeing results.
By following these simple tips, you can improve your ecommerce store’s SEO and attract more visitors to your site. This can help increase your sales and grow your business. So if you’re ready to take your awesome ecommerce store to the next level, start implementing these tips today.
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