Are you looking for ways to grow your Instagram account? There's no shortage of things you can do to increase your followers and your overall presence on Instagram. With millions of users, Instagram is easily one of the top social media platforms that brands should be using.
With that said, here are a few tips to help you grow on Instagram.
#1. Post Regularly
Consistency is key, especially when it comes to social media marketing. Social media platforms have algorithms that decides what content is shown to people, which is why it's important to post regularly. Posting every few weeks will not help you reach the same type of audience that you would reach if you were posting daily.
Be both consistent and remain frequent. Instagram needs to know you are active, which in turn will increase your chances of your content being shown more. The sooner you start to post regularly, the quicker you'll grow your Instagram account.
#2. Share Various Types Of Content
There are lots of types of content you can share on Instagram, as well as formats. For instance, you can post once per day, but at the same time you should create reels and stories. Your audience will have more chances to engage with you.
With that said, what types of content can you post? There are plenty of stuff you can post. This includes:
. User-generated content
. Product photos
. Tips and tutorials
. Behind the scenes
. Memes
. Motivational quotes
. Contests
. Trending topics
. Testimonials
You can also snap a photos of a tweet that someone posted about your business. You can share the tweet on Instagram. Make sure you paste the screenshot of the tweet against a colorful background because this will draw more eyeballs to the post.
#3. Work With Instagram Influencers
One of the fastest and most effective ways to grow on Instagram is via influencer marketing. This involves finding influencers in your niche, reaching out to them and then paying them to promote your products, services and business. There are several ways to find influencers in your niche, with one being using Instagram to find influencers that target the same market as you target.
There are fitness influencers, couples influencers, relationship influencers and more. Choose influencers who's talking points align with yours. Look at the demographics of their followers, too. The last thing you want to do is work with any Influencer because this will only result in you wasting money and reaching an audience that probably has zero interest in what your brand offers.
Next, reach out to the influencers and ask them if they are interested in a partnership. Reach out to them via email or their agent's email. Generally speaking, it's very easy to get in touch with influencers these days.
Afterwards, you'll be given a media kit that explains pricing. Bear in mind that you'll want to speak with influencers that have a small following, if you're working with a smaller budget. Don't forget to discuss the specifics of the campaign, such as will you give them a free product or will they go to your business.
Influencer market can be effective because it's not another business or brand promoting your business. It's actually a real person promoting your business. This gives off the vibe that the campaign is more authentic. Not only that, but your brand awareness can increase drastically.
Another thing you can do is offer discounts for followers of the influencer you're working with. This can lead to a huge increase in sales. Plus, this is also a way of tracking campaigns.
#4. Engage With Followers
Engaging with your audience can increase your following on Instagram. Whenever you receive a message, comment or someone has tagged you, make sure you respond to it. Take time when creating responses because this will make your followers feel more appreciated.
Remember, you don't have to respond to spammy messages or negative comments. If you do respond, be very careful and handle things delicately. However, don't take things further because you don't want to encourage more negative comments being sent to you.
Next, take time to create content that encourages high engagement. A good way to do this is by creating stories on Instagram because you can use stickers. This actually entices people to interact with you.
Other ways to increase engagement includes creating quizzes and polls. You can link to product pages, fundraisers and things of that nature. However, you'll need to engage with your followers' content if you want to get as many people to engage back with your content.
Interact with accounts that are similar to yours. Do this by commenting on their posts and liking their content. As time goes on, more people will find out about you. In turn, your following count will increase.
Instagram is a social media site. You need to engage with others if you want to get the most from it. Remember, engagement works both ways. One of the best ways to get engagement such as likes on Instagram comments is through using a service like Socialplus to get more Instagram comments.
#5. Optimize Your Bio
Another thing you need to do is optimize your bio, which can only include up to 150 characters. The description in your bio needs to be clear, as well as incorporate a bit of your brand's personality. Try to include a call-to-action to your site in your bio.
If you want to increase clicks, then create a landing page specifically made for Instagram. Do this by getting a link-in-bio tool. Take time to think about what should be included in your Instagram bio and change it when necessary. Generally speaking, change your bio only when there are major changes in your business.
That is how to grow your Instagram account. Remember, one of the most important things to do is to be consistent and post regularly. If you do that, as well as implement the other tips discussed, then eventually your account will grow. In fact, you might be surprised at how much growth you could experience after a few short months, or even weeks.
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