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5 Best Nonprofit Marketing Strategies to Get More Donors

Marketing for nonprofits is the use of marketing tools in pursuit of various goals. The goals can range from promoting a nonprofit and its messages to fundraising. Marketing also involves encouraging membership, engaging volunteers, and driving social change. 

One thing is for sure though, that marketing for nonprofits is not easy. That’s because sometimes you’re working on a limited budget. Sometimes the leadership hesitates to engage in marketing because of the risk of no returns. 

But there’s a silver lining because nonprofits have a compelling story to tell. The kind of story that can put real purpose and drive behind a digital marketing campaign. That’s because the story demonstrates that this is something that matters. That the story is real and shareable.

So even if the team is limited, you can still count on them to be passionate about the organization’s cause. Nonprofit digital marketing can go a long way when passion is paired with a powerful story.

The Best Nonprofit Marketing Strategy

Raising awareness for a nonprofit’s cause can be tricky since most of them run on a tight budget. Thankfully, there are marketing strategies for nonprofit organizations that can get implemented. The implementation can help you get the most of your money. Let’s take a look at some of those strategies in detail. 

Nonprofit Marketing Strategy

1. Master the Use of Videos

If you don’t use videos as a nonprofit marketing strategy, it’s time you got started. Live video, for instance, is a great way of opening the door and giving a donor a peek inside your daily operations. Social media platforms like Instagram, Facebook, and Youtube prioritize live streaming. They make it better by notifying your followers when you go live.

It’s the easiest way to reach your audience and increase conversion rates. Below are some of the activities that your nonprofit can record and post on social media:

Updates on relief trips

The organization’s fundraising appeals

Thank you videos from your beneficiaries

Progress updates on your marketing campaigns


If you can afford a video professional, put together a product that delights the audience. Failure to have a budget for a professional doesn’t mean that you get stuck on endless tweaks.

With an amateur video, you can get a video that’s good enough to go. Social media audiences will understand the low-quality video work if it’s for a good cause. What matters is that you get your message out there and give it a chance to succeed. 

2. Smart Engagement and Artificial Intelligence

A nonprofit CRM that features AI and smart engagement will take your marketing to the next level. The information from your CRM gets completed on volunteer forms and contribution forms. This helps to speed up the process for users and makes the engagement process more friendly.

Machine learning analyzes previous contribution levels and mixes the information with current demographics. The information can also get mixed with appended data like income levels and affinity group interests. It then recommends to you a fundraising appeal strategy. This will make your nonprofit’s email marketing efforts more personalized.

Don’t lose the connection with audiences while implementing AI and smart engagement technologies. Also, be intentional about staying true to your mission. 

3. Upgrade Your Social Media Fundraising Strategy

Social media usage was termed one of the most popular activities on the internet as of January 2022. According to statistics, the internet had 4.95 billion users worldwide at the time. This is a representation of 62.5 percent of the global population.

Of the 4.95 billion internet users, 4.62 billion were on social media. This means that you’re leaving some money on the table if you haven’t incorporated social media appeals.

Social networks are the best places to find potential donors and engage them on their terms. The advantage of online marketing is that there are various sites to help you with fundraising. Each of the sites has unique capabilities that enable you to share messages in unique ways.

Match the demographics of audiences to the social media platform that features them. This will contribute to bringing you higher chances of engagement and conversions. LinkedIn is the place to share your message if the audience is educated and likes research materials.

If it’s a younger audience, consider using WhatsApp or Snapchat. Test your message on social media to see which one brings the best conversion rates. Then use the feedback to adjust your nonprofit marketing plans accordingly.

4. Invest in Nonprofit Email Marketing

No employee in a nonprofit organization likes the word “invest.” That’s because it implies that you’re required to spend a lot of money. This isn’t the case when it comes to email marketing.

You might be using emails occasionally as a nonprofit marketing strategy. But that’s not enough if you want results. Email marketing is a very effective marketing resource. That’s because it’s personal and powerful. And any marketer worth their salt will tell you that this is the cornerstone of their campaigns.

Use the following tips to leverage email marketing to reach your audience:

Send monthly emails with donation needs

Send a weekly newsletter with updates about your organization and industry data

Set up an email sequence for new subscribers. This is to thank them for joining and educating them on your organization.

Set up another email sequence to thank new donors for their contribution 

5. Develop Engaging Web Content

Web pages, articles, and podcasts will help you promote a nonprofit’s mission. They will also help in informing and educating donors on related topics.

Apart from building brand affinity, content marketing helps to grow your donor base. Informative and inspiring content plays a secondary role in boosting visibility. It also helps in growing a nonprofit organization’s audience through organic search.

To answer a user’s question, search engines interpret the information shared by a website. Targeting keywords will enable a nonprofit to increase its website’s traffic.

You must keep your website updated with the most current information and initiatives. Clear storytelling about your mission and its impact will inspire people to take action. 

Final Take Away

In some cases, nonprofits have volunteers who help them with digital marketing tasks. So despite tight budgets, a digital marketing firm can save you hours of frustration.

A professional’s knowledge can help you launch a successful content marketing campaign. We believe that these strategies will help you improve your nonprofit marketing guide.

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