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10 Benefits Of Using Video In Training And Development

Videos are excellent tools for efficiently communicating instructional, enlightening, and business-critical information while conserving time, money, and resources. With the onset of the Covid-19 pandemic and ensuing lockdown, companies have had to embrace practices such as remote work to get things done. E-learning software like iSpring Suite allows companies to create in-house training videos to continue training their employees without any constraints. In this write-up, we consider some of the advantages of video training over regular training. 

Video In Training And Development

Why You Should Use Video in Training And Development

Among other things, videos are popular for knowledge retention and are favored by a large percentage of employees. 10 major reasons to include videos in training include:

1. Videos help you keep training costs down

Research has revealed that about 85% of regular industrial training costs go into conveyance, travel, and accommodation. Having your training on video helps you to cut down on a lot of these costs. Once you get past the initial costs of making the training video, conveying it to your employees costs you near nothing. The only cost you may accrue after the video has been made is for a venue to play the video. This cost may be waived if you have a hall in your organization or decide to share it over the internet for your employees to watch on their own. And with the existence of e-learning tools such as iSpring Suite, creating training videos in PowerPoint for your employees has become as affordable and accessible as ever. 

2. Videos help you reach a larger audience

Training videos are great for both employers and employees. Whether you have six employees or 600, you can cater to all of them using a single training video. Training videos are scalable as long as they are made correctly. This allows you to use a set of training videos as long as they stay relevant without incurring any additional costs. Besides allowing employees to learn at their own pace, employers do not waste training funds when the trainees do not catch concepts in regular training sessions. 

3. Videos help your employees get the same experience

Depending on the size of your organization and the availability of your employees, you may have to organize your training in batches. This results in your employees receiving slightly different training each time. Making a video to train your employees, however, allows you to supply them with the same information every time. Since you have enough time to plan a video, you can also make sure that no information is missing so that they always enjoy the entire training experience. 

4. Videos allow for smooth onboarding 

Onboarding, the process of bringing new employees up to speed with what your organization does, is extremely important for job satisfaction and employee retention. Making use of videos for the onboarding of new staff is a great way to optimize the process, saving you money in the process and increasing engagement. Videos can also be made to contain as much about your company and its culture as you want, helping the new staff fit in faster.

5. Videos allow you to break down complex concepts

Videos allow you to make use of various tools to explain complex concepts. You can integrate photographs, infographics, and animations into your video with the use of e-learning software, allowing you to explain otherwise vague concepts to your employees. As videos are available to be watched repeatedly, employees who do not grasp concepts the first time can rewatch them till they understand. 

6. Videos can be interactive

With recent innovations, training videos no longer have to simply play, pause and stop. You can now make videos to be interactive, further tailoring them to whoever is watching them. This is especially useful when used in organizations with slightly different content for different employees, as they can just interact with those things that concern them. 

7. Videos are always on

Unlike an organizational trainer, employees can access videos anytime, anywhere, and on almost any device. This makes them useful for emergencies where employees can watch a short video telling them how to accomplish a task when the person to do it is unavoidably absent and unreachable. Also, you can avoid conflicts in the schedule when you make use of videos for your training. 

8. Videos give you access to metrics

Making use of training videos allows you to keep track of whether employees participate in a training or not. Some video hosting services will enable you to determine if a video was watched all the way through or not. Making use of interactive videos gives you even more access to metrics as you can measure the engagement of your employees with the training video. 

9. Videos aid retention

Studies have revealed that visuals boost retention by as much as 65%. Other studies show that employees who undergo regular training sessions forget up to 90% of the material in just six months. Videos, however, help the contents of training sessions stick better with your employees. When they forget something, they can always go back to the video to refresh their memory, thereby allowing the contents of the training to stick. 

10. Videos are customizable

Videos can be modified whichever way you want to make them perfect for your specific use. They are highly adaptable and nearly limitless in terms of the notions they can represent. Whether you're teaching your staff how to use a software application for the first time or onboarding your newest hire, a video will be able to catch and retain your audience's attention long enough for them to learn and participate. You can also accommodate different learning styles through video. Because everyone learns differently, some people like to read while others prefer to see things, so you may tailor your video content to the user's preferred learning method. For example, a blended learning approach to your training video might supplement your existing offline or written components.


With so many benefits of video training, it’s a no-brainer that you make use of them in your organization. The advantages stand not only for yourself as an employer but also for your employees. To read up on the best e-learning authoring tools & software, click here

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