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Looking To Build a More Empathetic Website? Here Are Some Tips

The best designs in the world have always been focused on the human experience. Always, as a rule.

Build a More Empathetic Website

Grab any wildly-popular food item today, and you’ll notice how beautifully it is packaged. Whether it’s a bar of chocolate or a cereal box, the design is the one key element that brands never compromise on. The same applies to website and app design.

When it comes to app and web design, it’s normal to throw around terms like audience, clicks, conversions, visitors, and leads. In the midst of all this, we often end up forgetting that our designs are for people: real human beings. Behind every successful lead, click or conversion is an average human who’s looking for something: it could be a product, a software, or a service.


The words ‘human-centered design’ have been around for quite some time now. To put it very simply, human-centered design thinking is an approach that can help you solve and find solutions to critical design problems that attend to human needs.


You start to hypothesize about a possible problem or pain-point and then follow it up by research. It’s usually applied to solve problems related to mobile, website, and app design. And the reason why humane-design is so popular is it's mostly people-centric approach.


So before we move onto other things, let’s look at an example.


Human-Centered Design: A Hypothesis


Let’s hypothesize how low-income families or individuals would struggle to find good but affordable clothing in their local apparel store. They are looking for some easy options. Not drive ten miles to a thrift store and sift through racks of clothing. 


So how can you help them?


The answer: Design a simple and easy-to-use clothing app that gives them tons of options while not having to drive to some far-off place or haggle prices with shop owners.


This is how you create human-centered design personas. This approach is always more likely to become successful than something focused on profit or functionality. When you don’t have a human problem in mind, you can miss out on creating key features in your design and fail to put your voice out there.


Human-Centered Design and UI/UX Design: Are They The Same?


Although HCD and UI/UX design pretty much go hand in hand, there are a few subtle differences.


For starters, the words human-centric design encompass a vast range of designs, which could be both digital (read web design) or physical. When it comes to humane web experiences, designers deal with tools that create compelling UX. UX design that’s focused on creating apps and websites that are focused on people and their experience.


So, in a way, UX/UI design results from a human-centered approach and is more like a technical interpretation of it.


For example, consider Trello. This work collaboration tool is an excellent example of humane web design that focuses on real emotions at the workplace. Management, collaboration, and coordination are the three buzzwords guiding Trello. Here’s a look at the template that Trello uses.




So how do the best web design companies create design that’s compelling and relevant to your users? 


We’ll list out a few things that we think really work, but here are the three main principles that lie at the heart of human-centered product design. 


  1. Does your design support your user’s targets and tasks?

  2. Is your design relevant to what your customer wants?

  3. Is your design inclusive and accessible?


Here’s our take on a few accessible design principles. Dive in!


Get Them Movin’ and Shakin’!


Everyone likes a bit of groovin’ and shakin’. When you incorporate animation in your design, you make it come alive, which users can relate to. We can’t form emotional connections with something that doesn’t move or is static. And when it’s the digital space we’re talking about, animated is equal to alive.


Moreover, animations in your UX design serve a greater purpose than just signifying liveliness. Animation can go a long way into stimulating kinesthetic learning. In the real world, we are so used to seeing things in motion. So when you have your users experience the same, you’re creating a bond with them.


Take a look at Chekhov is Alive. This fun quizzing site makes ample use of color and animations to engage a young audience. Incorporating animation into your web design will make your users way more pleased than something static.




Mascots Everywhere!


Popular characters that stand in for a product have been hugely successful and have been used in design and marketing for ages. Remember Ronald McDonald for McDonald’s?




Studies have shown how people easily relate to popular characters that express their feelings. Mascots and lifelike objects are much easier to understand and communicate with. Depending on your brand, you can come up with a mascot that projects your voice: goofy, cheerful, happy, or helpful.


RememBear, a password manager app by TunnelBear Inc, has a mascot that’s the cutest thing on earth. Once a user is done registering themself, a cutesy Bear pops up on the page that’s about to hug someone.


That way, without causing too much of a distraction, RememBear makes users smile when they are least expecting it.




Finishing It Up


Not every brand or company has to offer something that’s engaging, like apps, games, or streaming services. Yet, as a brand or company owner, you can ensure that even the driest of concepts engage people in a truly human way. By using designs for well-being, such as ones that employ humor, movement, or even animated icons, you can make users feel invested and far less distracted.


Want to ensure your website is empathetic and designed by humans? That’s what we do best. Drop us a line, and we’ll make sure to get back.


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