When you are looking for a way to boost traffic to your website, the best tool at your disposal is search engine optimization or SEO.
SEO is essentially when a website or web page increases the quantity or quality of the traffic from an associated search engine. For instance, if you were to type in fish tanks near me into Google and were to then click on a page that appeared on the search engine results, this is the result of SEO.
But what exactly is SEO and why is it so important for businesses? To answer this question, you need to understand how search engines work and how they influence the number of people who visit your webpage.
How Do Search Engines Work?
When you enter a query into a search engine, the bots search all the pages in the index and find the most relevant results. This is done using an algorithm.
Suppose you were searching for a shop near you that sold wedding dresses. The algorithm would search for your location and would then search for websites that had this location on them, and the words wedding dresses. Bear in mind that when it comes to SEO and ensuring that the strategy works, your best bet is to invest in an SEO company like YEAH! Local to oversee this rather technical aspect.
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How Does SEO work?
Now that you understand that a search engine runs on an algorithm, it is important to understand how SEO works. In essence, it is about using the algorithm to attract search engine bots.
You need to have your location on your webpage, the services that you offer, and a lot of original content, alongside a well-organized and laid-out website. This makes it easier for the search engine bots to scroll through your website and list it.
Optimizing Your Website
As mentioned earlier, it can be a bit tricky to optimize your website for SEO by yourself and in the majority of cases, you will need a marketing team or SEO expert to help you, especially if you are looking to boost organic traffic.
However, having a web page that has unique content, a fast-loading time, mobile access ability, and is laid out logically will undoubtedly boost your SEO ranking. You will also need to ensure that all of the pages on your website are indexed using a meta tag or HTTP header. If they are not, it is unlikely that the search engine bots will be able to scroll these pages. Also, ensure that any internal links on the website are highlighted; if you do not have internal links, your site will not be accessible to the search engine bots.
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Mobile Devices
This was mentioned briefly earlier, but if you want to boost your SEO, you will need to ensure that your website is accessible to mobile devices. Because in 2022, most people access websites via their smartphones or tablets, so your website will need to be accessible to these as well as standard computers
In fact, one statistic found that 8 in 10 consumers stop engaging with content that doesn't display well on their devices. So, for the best results, it is usually best to ensure that your website displays well on all devices.
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