Creating a successful venture on line is no mean feat.
There is a high chance for your brand voice to blend into the crowd with the stifling competition. So how do you ensure that your stellar products get the attention it deserves? The answer lies closer than you think.
Your audience is the holy grail of your business. Understanding what ticks them can unlock the absolute potential of your business. But this is easier said than done. To create a tribe, you need a solid marketing plan laser-focused on keeping your brand connected with your audience.
8 Essential Digital Marketing Tips To Keep You Ahead Of Competitors
Your digital marketing campaigns play an important role in determining the success of your business scaling operations.
Following are essential digital marketing tips that can immediately help your business reach the next level. In this post, we will drill deeper into the now popular channels and leverage the most profound insights of the methods. Let's dive in.
1. Start with a thorough analysis
If you don't have a complete understanding of all the stakeholders in your landscape, winning over the audience can be very difficult. This makes competitor analysis so critical for your success. After all, you don't want to end up a shadow version of your competitor.
Doing a thorough competitor analysis will help you reveal your top competitor's strengths and weaknesses. More importantly, it creates an opportunity to find gaps that your business can fill. By adding value, you create a differentiating factor for yourself that immediately adds up to your company’s brand equity.
But the big question here is how do you run an analytics campaign?
Google search is a great head start. It will give you immense insights into how your competitors are ranking on the search engine organically. More importantly, which keywords are they targeting in their paid ad campaigns. Use a SWOT analysis to do this. But, if your differentiating factor doesn't come up easily, you invent one. Product, service, distribution, pricing, experience, relationships, or reputation are all great points to add uniqueness to your business. Remember, the goal is to be different, even if it is in a small way. You do not need to reinvent the whole cycle.
2. Develop an audience-first content calendar
According to a 2020 Hubspot report, “70% of marketers are actively investing in content marketing.”
If your business dominantly relies upon the online landscape to acquire clients, you need to take content creation seriously now. But just slapping content on the internet will not make a difference in your sales or brand exposure. To create sticky content that lingers on your audience's minds, you need to take a strategic approach.
Here's what you can do.
a) Content is king: Creating high-performance content starts with understanding your audience well. Using an audience persona can be extremely helpful here. Once you figure out what your ideal audience looks like, what motivates them, what makes them tick, half of your work is done. You need to figure out what kind of content is working right now.
A simple Google search or Buzzsumo analytics can give you rich insights here. But to win this battle, you have to go deeper. Align your content tone and voice with your audience. Use stunning visuals and multimedia to make it engaging.
b) Keep an eye on your SEO strategy: Your SEO may look like just focusing on keyword research. But that is the starting point. The real point of having an SEO strategy is to ensure you target keywords in the proper context. The path to keeping search engines happy ends in making your audience happy. This means the more value you render to your audience, the higher you go the SEO ladder.
3. Develop email marketing
The Return on Investment (ROI) that email marketing fetches your business is unparalleled. For every $1 you spend, you get a return of $44. If you are still thinking of incorporating email marketing in your business, you are leaving money on the table. But to ensure you get the most of this communication channel, there are a few critical elements.
a) Permission marketing: Sending emails without permission of the receiver can take your business down the adverse road, primarily if you use their data. Many data protection policies have been introduced for this. But there is a solution. If you understand the CPRA and GDPR laws thoroughly, you can create campaigns while abiding by the data privacy laws.
b) Delivery performance: If your emails end up in your customer's spam folder, they are as good as not being sent. This ensures that your email service provider does a great job when it comes to deliverability.
c) Personalization is key: Creating personalized conversations is the core goal of having an email list.
4. Use the power of social media
In an era when even your goldfish has a social media presence, if you think your business doesn't have to be, then think again. People power your business. And people love to stay connected. So when your audience is connected, then why is your brand not? Here's what you can do.
a) Choose one core channel: Choose one core social channel for your business. This will give you the initial momentum. You can team it up with a few other channels at a later stage.
i) Create bite-sized content pieces from long-form blog posts to share on the social media channel. This will give you an immediate boost in your organic rankings.
ii) Use relevant hashtags will make your content searchable in the sea of social media content. What's more? You can stand an opportunity to create a brandable keyword in the long term.
iii) Your site is more than often the first point of interaction between your brand and audience. This means if you have to create an impression, your website experience has to be taken seriously. Here's what you can do.
b) Create a mobile-first experience: In a time when your audience dominantly stays on their mobile phones, creating a mobile-first experience is critical. This means your website has to be responsive.
i) Conversion Booster (CRO) To create a successful digital product, understanding how your audience behaves with your brand holds immense power. Hotjar is a powerful tool that makes heat maps revealing how and where your audience interacts primarily on your website. This will ensure you develop designs that boost audience engagement and activity, followed by a higher conversion rate.
ii) What is your PPC strategy? Having a PPC budget and strategy laid down is critical for efficient and effective PPC. But, to win over this strategy, few elements need attention. Right from Facebook ads to Google ads, everything needs to be guided by two factors.
c) Create CTR-boosting headlines: While you are creating your google ad campaign, if you aren't focusing on your ad copy, you are doing it all wrong. Your headline is your best chance to get interested leads to click through your website link.
d) Align your product with the keyword context: Getting your audience to click on your site only to leave without converting wastes both your audience and your time and resources. This means what your headline says has to be in line with the offerings on your landing page.
5. Work on your remarketing strategy
It takes an audience roughly around four interactions before they consider a transaction with your brand. This makes remarketing critical for your sales. Here's what you can do now.
a) Utilize pixels: If you could follow up with your audience wherever they go in their online journey, you create more opportunities for brand interaction. Dropping a pixel does that without a sweat.
6. Utilize influence marketing strategies to grow your reach
Influencers are a huge asset to businesses of every shape and size. They bring the social currency into your system. Right from brand value to higher exposure to sales, everything gets a boost when done right. Start here.
a) Micro-influencing: Partnering with micro-influencers in your industry domain helps you to get a sudden sales boost. Influencers having 1k to 10k followers have an excellent engagement index with their audience.
b) Sponsored content: Sponsoring a content piece for your target influencer might be the path less taken but is as efficient as any other strategy. What's more? Done right, you might win the influencer’s interest in your products which could get your brand in front of her followers without any monetary transactions.
7. Create a digital PR strategy to improve your ranking
Building trust in your audience is the hardest thing to do when it comes to marketing. But, for your overall business success, it is critical. Public Relations comes as a boon when creating trust amongst your audience. From press releases to brand reputation management, it can impact everything positively.
8. Focus on creating an omnichannel experience
Your business is running in an attention economy. Where your audience's attention is so scarce, every opportunity and place counts. This means if you have to foster a long-term relationship with your audience, you have to be present everywhere where your audience already hangs out.
Be it social media sites like Facebook, Instagram, LinkedIn, or Google or emails or 3rd party channels. Every conversation counts. Every interaction takes you one step closer to gaining a fan for your brand.
Parting Advice
Marketing is a dynamic industry. Today's best-performing strategy may end up doing just fine tomorrow. This makes staying updated with the latest tools and developments even more critical for marketing success. But one element that lies unchanged throughout is the need to craft authentic conversations and experiences.
If you keep this underlying principle intact, no matter how many times your approach changes, you will have high chances of acquiring another relationship with a client.
Now it’s question time. Which of the above tactics are you already using? How are they working for you? Is there anything that you want to add up?
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