Since the appearance of
social networks more than a decade ago, they have become an additional
marketing channel for all businesses. In addition, an effective strategy
in Social Media can help catapult your
e-commerce to success as we analyzed in this case study.
Among all social networks, Facebook,
with more than 2,000 million users, remains the cornerstone of
networks. Today we're going to show you several ways to gain more Facebook followers and leverage it to increase your sales.
The advantages of creating followers
It is by analyzing reality and being
aware of the challenges of creating content that we will see the benefits.
1. Social essay
As an online buyer, we are reassured to
know that we are not alone.
Seeing that the brand has the support
of many people in the form of likes, this transmits confidence
and increases the conversion rate of your e-commerce.
It's a bit like the symptom of an empty
restaurant; your users are looking for people and atmosphere:
- A large community.
- Up-to-date publications.
- Opinions.
- Comments and conversations in the posts.
- Shared articles.
It is therefore important to animate a
page with real followers. If you succeed, you will be quieter.
2. Segmentation
When you have a larger fan base, you
can create segments to personalize and better target your Facebook Ads campaigns.
This is applicable for larger sites and
allows users who already know us to be filtered.
Ads Manager, the Facebook campaign manager, offers to link
specific campaigns to people who have already subscribed.
3. Fields of application
It is obvious that with more followers
come more fields of applications. It is now essential to interact with
your followers. It is no longer a question of simply accumulating them as
some went so far as to buy false followers. Today is a waste of time and
money.
Strategy to increase the number of
followers on Facebook
1. Add a “Like” button to your site
The ability to become a fan of your
site's Facebook page without having to leave the page is a quick and effective
form of gaining visitor loyalty.
This is to facilitate the process for
the user and to save him the time he should spend to open Facebook, search for
your page and finally click on the same “Like” button.
It is imperative nowadays to highlight
this “Like” button as well as a box to subscribe to the newsletter.
2. Implement a Social Locker
This WordPress plugin is a great way to gain
a large number of Facebook followers and increase the circulation of your
publications.
Social Locker hides a “special” file,
whether it's the best part of a post, a video, or a link to download a
file. This part will only be unlocked in exchange for a social action, in
this case a “like”.
We recommend that you use it in
moderation.
Avoid including it in all your content
because your subscribers could perceive you as a person only interested in
seeing its visibility increase at all costs.
3. Organize contests and sweepstakes
This is arguably the best technique for
gaining Facebook followers. Organizing these contests from time to time
will allow you to win a large number of likes and shares for a low price; you
will also be perceived as a friendly brand that rewards its fans.
Even if the probability of winning is
low, many of your fans will participate. As well as some people who barely
discover your page! After all, who doesn't love free things?
4. Focus on engagement
You already know that without working
behind, your publications will go unnoticed.
The important thing is not really the
number of followers on Facebook but rather the amount of “people who talk about
it”. This data highlights your real reach because it is the followers
who really interact with your content.
5. Keep a page up to date
- With the new algorithm and the loss of organic reach, many fan pages have given up.
- Publications over a year fixed in the biography.
- Unanswered notes and comments.
- Etc.
It gives a feeling of abandoned house,
which is not good for your brand image.
What would be the point for Facebook to
send visitors to a poor quality website?
It is best not to have a fan page to
pass on the neglect. Remember the social test: would you like to eat in a
bar so empty that even the owner does not go there and where the posters date
from two years ago?
6. Create Facebook groups
Coming back to engagement, you should
also create a Facebook group open to your followers.
Even if your participation will be done
from your personal account and not directly from your page, creating a Facebook
group will give you a lot of advantages:
Strengthen your online reputation
Improve your visibility
This makes the members much more
active, interacting with each other and with you.
7. Create unique content for Facebook
Facebook likes internal content, i.e.
posts that allow users to stay on the platform (for as long as possible).
Its business is based on advertising
and the longer users stay, the more Facebook can show them a large amount of
content.
8. Find the best time to post
Unfortunately, for the moment, there is
no magic formula. It's up to you to test and identify when your posts
generate the most engagement.
Depending on your activity, your
followers can be more during the day (in these cases you will publish in the
middle of the morning), or else your followers are more active on social
networks at night and in these cases it will be advisable to publish your
content rather than dinner time.
9. Send visits to your fan page
It is possible that you carry out an online networking strategy based on comments from
blogs and pages in your sector.
In these comments, or in forums and
other communities, you usually have space to leave a URL. Once your fan
page is worked, updated and in motion, it's a good idea to leave this URL in
place of your website.
10. BONUS: Invite your followers to
click on "see first"
If you want to get an extra
boost in audience for your posts, you should try this.
Your subscribers, unfortunately, do not
follow you exclusively, but also follow many other brands. And that means
that your posts compete with those of all the other brands that your followers
also follow. When you visit a Facebook page, there is an option to set the
priority with which you want to see the published content and notifications of
this brand.
Invite your subscribers to select
"See first" or even invite them to turn on notifications to receive a
warning when you post something new.
Other Articles:
No comments:
Post a Comment