So you are looking for a marketing job?
Here’s some really good news, marketing personnel are quite in demand. With a
lot companies looking at newer ways to market their goods and services, the
need for marketing executives is definitely on the rise. Marketing jobs is one such career move
that has a huge appeal and is on an ever increasing mode.
What is marketing?
Marketing basically talks about
some particular activities that an organization undertakes to buy or sell
some goods or services or both. The act of marketing would typically include
advertising, promoting, selling and delivering products or services to people.
Personnel who take up marketing jobs
in companies' work in the marketing departments. Their role is mainly to garner
and retain the attention of target audiences using various means such as
slogans, packaging design, celebrity endorsements, social media promotions
and more.
What would a candidate know if a marketing job is right for her/him?
Marketing
jobs offer
a lot of creativity along with the opportunity to connect with myriads of
people. With the proliferation of media and a host of apps and mobile computing
online advertising apart from the traditional forms, marketing jobs let the personnel learn about a lot of avenues.
It is a vital function for all kinds of industries and the progression
opportunities too are quite high. It’s an innovative playing field that lets
the executives experiment and reinvent themselves. Marketing jobs are also very diverse and let the candidates do a
bunch of different things. The role also offers limitless possibilities. As per
the trade experts, the challenges and the rewards have never seen better times
and never have they been greater.
What are the qualifications required
for a marketing job?
Marketing executives generally
have a bachelor's degree in marketing or business administration. But
there are some organizations that may prefer a master's degree. Apart from
that, some companies also look for prior experience in marketing, advertising,
brand management, or sales. Along with the educational qualifications, soft
skills such as being able to communicate well is also a pre-requisite for
candidates looking for marketing jobs. S/he must also be able to face customers and
also showcase business acumen and commercial awareness. The aspirant willing to
take on a marketing job should
also have the ability to think strategically and have a creative mind along
with an eye for detail.
What are the duties of a personnel
looking for a marketing job?
As someone looking for a marketing job, the candidate’s role
would entail looking into various activities such as the promotion of new
products at particular times, tracking the progress of existing products,
identifying if they are performing well and are positioned properly in the
market. Apart from that, the marketing
job aspirant will also have to delve into advertising for new and
existing products. Networking among channels to increase sales will also be
part of her/his KRA. S/he will also be called upon to coordinate between an
organization’s research & development teams, advertising, and brand
strategy teams.
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