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RGPD What Is It And How To Adapt It To Your Company?


On May 25, the famous RGPD came into force in Europe, a law we have heard so much about. The new regulation affects both websites and blogs that through their different contact forms, subscriptions or comments collect personal data of individuals. These, from the entry into force of this law, are required to adopt a series of procedures that until now were not necessary. This new regulation, the RGPD is mandatory compliance throughout the European Union.

RGPD


What is the RGPD? How does it affect us and what obligations do I have as a company? Well, in this article, we are going to explain to you why you should use the regulations in your favor. Without further delay, let's move on to the subject.

WHAT IS RGPD?

The RGPD, that is, the General Data Protection Regulation is a regulation applicable to both large corporations and micro-SMEs that regulates the protection of the privacy of the data of the inhabitants of the European Union. The fundamental objective is to establish a system in companies that offer security and control of consumers' personal data.

AND THE LOPD?

Prior to the RGPD, there was a frame of reference in terms of data protection at the Spanish level, the LOPD. The Organic Law for the Protection of Personal Data (LOPD) had been the regulatory law for the time being. However, with the approval of the RGPD, new concepts and obligations appear for companies and organizations in the EU. At the national level, the RGPD becomes internal regulation but to be more understandable in member countries, it is expected that the RGPD will "adapt" to the country, in our case, this translates into a new Organic Law on Data Protection more updated.

IS IT REALLY NECESSARY IN MY COMPANY?

As a company, you capture personal data through contact forms, subscriptions or comments that may be given on the website or blog. In all these cases, you accept the following personal sections:

        E-mail
        First name

Both personal data collected in your database should be treated under a legal representative of the company. The more control, the better. Previously, there must be a clear procedure in which the interested party expresses its acceptance to the processing of personal data in a specific and clear manner. Hence, we have received these days since its entry into force many emails from those websites and/or App that have our personal data so that we accept clearly the authorization of the processing of our personal data.

WHAT OBLIGATIONS DO I HAVE AS A COMPANY?

With the entry of the RGPD, new obligations appear for administrations, companies and other types of identities. For its correct implementation, we recommend that you do the following:

        Manage the database. Before going on to the following sections, you must ensure that all the personal data that you have in your database are controlled. By controlled, we refer to your careful treatment as your protection.
        Ensure data portability. Every customer has the right to request the transfer of data from one company to another. Facilitate their mobility, will bring an effective service that the client recognizes as theirs.
        Minimize risks. Evaluate the possible impact on the privacy of people when processing personal data. In this case, to prevent such situation from occurring, it is advisable to establish measures to reduce the risk or, at best, eliminate it. Of course, keep in mind that in case of an attack, you must notify the security breach up to 72 hours after its discovery.
        Ask for the express consent. Say goodbye to the boxes pre-marked by default in the form, the client should make it clear that he gives his express consent. The request, in this case, must be kept in an intelligible format with a simple language and, above all, clear to the user.
        Implement the figure of the data manager. While it is true that not all companies should have one. However, if any, some of its functions will focus on monitoring compliance with regulations, informing and advising employees about their obligations in reference to the data protection law.

HOW DOES IT AFFECT US IN CASE OF NON-COMPLIANCE?

It is not necessary to emphasize that it is mandatory. Therefore, not complying with the legislation will imply an important sanction by the competent authority responsible for the protection of personal data. A lot? They can reach up to 20 million euros or 4% of the annual turnover at the global level of your business.

General Data Protection Regulation


WHAT BENEFITS WILL THE RGPD BRING TO YOUR COMPANY?

The repercussions of the RGPD have great implicit benefits:

        The clients will place their trust in the organization, they will know that they have total security that their personal data are safe
        Greater control of data. As we said earlier, a well-organized database will facilitate access to the data we need.
        The transparency is key. Companies that collect personal information and decide to be transparent will offer more value to the interested party when they get in touch.
        Highlighting the importance of users sharing their personal data to companies will lead to a more effective personalization, better products, and services to the right segment
        Savings in personnel expenses. Outsource a data protection officer for specific cases, avoid hiring a fixed consultant. Therefore, the costs in the company will be reduced by saving this process.

As you can see, accepting the RGPD within your organization will bring substantial changes that will benefit both parties, both customer loyalty to the brand, as well as better management of cost control and data protection of the company.

Author-Bio:

Kazim Raza is a digital marketing specialist @ furniture upholstery Dubai and search engine analyst who love socializing and playing soccer. One of his target is to guide people how to earn a living via online marketing. He says that there is a proper method to do this, and once you learn what that is, you become unstoppable



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